HEALTH

‘Shark Tank’ bites on Boobie Bar deal

BY Michael Johnsen

The one “Shark Tank” entrepreneur who may have the best understanding of the mass market health and wellness business, judging from his number of appearances at industry events, made a deal for 20% of Boobie Bar this past Sunday as part of the lastest ABC broadcast.

Daymond John offered $150,000 to registered nurse and mom entrepreneur Wendy Colson for one-fifth of her company. He promised to boost her quest to make Boobie Bars a staple offering along the shelves of national retailers looking to reach new moms with an energy bar that supports breastfeeding.

John is no stranger to the retail pharmacy sector. The Shark Group brought the TV personality to highlight opportunities for companies to grow to the Total Store Expo in 2016. Before that John appeared at the 15th annual Industry Issues Summit hosted by Drug Store News.

The idea for Boobie Bar, the original herbal lactation bar created to support nursing mothers’ milk supply, sprang from Colson’s work as a neonatal intensive care nurse and board-certified lactation consultant. “One of the questions nursing moms ask me most is, ‘What should I eat to increase my milk supply?’” Colson said. “I created Boobie Bar as a go-anywhere way to help today’s busy moms get the nutrients to do just that.”

“When I started the company, my goal was to help nursing moms—I never dreamed I would end up in front of a panel of potential investors on national television,” Colson said. “Filming ‘Shark Tank’ was an amazing experience.”

Boobie Bar gained distribution through Walmart earlier this month.

Available in three flavors — blueberry coconut, gluten-free peanut butter and oatmeal chocolate chip — Boobie Bars are dairy-free, vegan and certified kosher.

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New pain therapy ActiPatch launches in CARE Pharmacies

BY Michael Johnsen

BioElectronics earlier this month launched its ActiPatch musculoskeletal pain therapy medical device through the regional chain CARE Pharmacies.

“With the current opioid crisis here in the United States, as pharmacists, we are delighted to be able to address the dire need for a safe over-the-counter alternative to opioids. Our focused pain consultations will enhance our patients’ relationships,” Mark Ey, vice president operations at CARE, said. “Providing therapeutic patient care is what we are trained to do.”

“With the current opioid crisis here in the United States, as pharmacists, we are delighted to be able to address the dire need for a safe over-the-counter alternative to opioids.”

Pain sufferers and their physicians and pharmacists dramatically need an alternative first line therapy for pain. “We look forward to working with the CARE Pharmacies’ pharmacists to provide better safer patient care,” said Keith Nalepka, vice president sales and marketing at the Frederick, Md.-based BioElectronics.

New research shows that pain persists because the nerves have “learned” pain. When this happens, the body becomes highly sensitive to pain signals that do not go away even after the injury has healed. ActiPatch’s technology, first introduced into the U.S. market last year, reaches deep into the painful area to safely disrupt the abnormal pain signals, the company noted.

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Nature’s Bounty names chief customer officer

BY Michael Johnsen

Nature’s Bounty on Tuesday named Bob Goode chief customer officer.

“I am excited to have Bob on board, and am confident that the insight, leadership and unyielding determination he brings to our team will take our customer partnerships to the next level,” said Paul Sturman, president and CEO Nature’s Bounty.

Goode succeeds Andrew Archambault, who last week joined Keurig Green Mountain as senior vice president of U.S. commercial leadership after three years with Nature’s Bounty.

“I am thrilled to join The Nature’s Bounty Co., whose commitment to quality and innovation is unwavering, but who also leverages consumer insights and shopper information to bring creative and impactful customer marketing partnerships to the table,” Goode said.

Goode is well-known for his merchandising creativity, cross-functional collaboration, delivery of exceptional results and strong relationships, the Ronkonkoma-N.Y.-based manufacturer stated.

The 30-year consumer health veteran comes to Nature’s Bounty from Johnson & Johnson Consumer, where he was global vice president, customer development. He has extensive experience across the spectrum of Nature’s Bounty’s customer base.

Goode began his career in sales at Warner Lambert, and held increasingly senior management positions both there and subsequently with Pfizer and J&J Consumer.  Goode also spent time as senior vice president in the luxury company LVMH (Louis Vuitton Moet Hennessey Watch & Jewelry Group).

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F.Maione says:
Jan-16-2018 08:16 pm

A Huge win for Natures Bounty and the combo of Sturman and Goode will rock that space. All the best and congrats to Bob as the CCO .

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