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‘Share a Coke’ makes a return

BY Ryan Chavis

Source: ShareaCoke.com

ATLANTA — Coca-Cola on Tuesday announced that it would be bringing back its “Share a Coke” campaign beginning this week, thanks to popular demand. Twenty-ounce bottles of Coca-Cola, Diet Coke and Coke Zero will feature 1,000 of the most popular names in the country — four times the number of names featured in last year's wildly successful campaign.
 
For those consumers that can’t find their name, the company will deliver “Share a Coke” to consumers across the country. Coca-Cola will roll out an e-commerce site where consumers can both personalize and purchase 8-oz. “Share a Coke” bottles. 
 
“The return of ‘Share a Coke’ brings four times as many names, twice as many packaging options and countless more opportunities for people to connect over a Coke,” said Evan Holod, Coca-Cola brand director, Coca-Cola North America. “We took inspiration from our most loyal fans and created more opportunities for people to get involved, make ‘Share a Coke’ their own, and create new memories with an ice-cold, delicious Coca-Cola. Whether it’s celebrating a proposal, creating baby announcements or just enjoying time with a friend, Share a Coke can make those moments even more special.”
 
“Share a Coke” will also extend to the company’s freestyle fountain dispenser, which will give consumers a chance to try three limited-time mixes: “BFF,” “VIP” and “Legend.” 
 
The company will support the return of “Share a Coke” through a robust advertising and marketing campaign, which includes television commercials, cinema ads, social and digital engagements as well as experiential engagements across the country. Consumers who share their experience using the hashtag #ShareaCoke may even see their stories and photos shared on Coca-Cola billboards in their area.
 
“We can’t wait to see how fans share their amazing stories again this year – in real life and through social media. People invited Coca-Cola into their lives and took ownership of the campaign as a way of self-expression,” said Jennifer Healan, group director, Integrated Marketing Content, Coca-Cola North America. “Coca-Cola brings people together all around the country, and we can’t wait to see how Americans share a Coke again this summer.”

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TheStreet: Four challenges that Target’s new SVP, merchandising will likely have to tackle

BY Antoinette Alexander

MINNEAPOLIS — For Target, food accounts for more than 20% of its business and ties very closely with its focus on wellness. That’s why the retailer must be successful in its approach to food and, according to a report by TheStreet, there are four things that Target’s new SVP, merchandising must do immediately.

According to TheStreet, there are four key challenges that grocery veteran Anne Dament will likely have to tackle over the next 12 months as she works to reposition Target’s food business —

• Provide more organic food options;
• Offer more foods that cater to social occasions;
• Operate more like a grocery story, which includes enhancing its vegetable display; and
• Make the aisles easier to shop.

Click here to read the entire article.
 

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Jelly Belly serves up a breakfast time favorite

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. on Monday announced its latest flavor, which combines the buttery flavor of a pancake (with maple syrup) in one jelly bean.  The new Pancakes & Maple Syrup Jelly Beans can be found online at JellyBelly.com and ad Jelly Belly-owned stores. 
 
To commemorate National Jelly Bean Day as well as the new flavor, the company will host a pancake breakfast at its California tour center on April 22 from 7 a.m. to 10 a.m. Proceeds will go Napa Valley Tour de Cure, an event for the American Diabetes Association. Everyday can be pancake day thanks to Jelly Belly’s latest flavor.
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