Shady Day to offer exclusive sun protection lip balm
NEW YORK Shady Day, a maker of sun protection wipes and face sticks, has teamed up with the Aim at Melanoma Foundation to offer an exclusive organic sun protection lip balm with a portion of the proceeds from sales going to support the foundation.
The Protect Your Pout lip balm, which is 82% organic, is currently available at Ricky’s NYC locations for $8.
“The numbers surrounding melanoma among young women are frightening,” stated Jennifer Odell, president of Shady Day Inc. “We hope this new product and our support of the Aim at Melanoma Foundation will help fight the melanoma battle on two fronts. The fact is that more young women are putting themselves at risk everyday by not using sunscreen. And even those young women who protect their faces and bodies need to be aware of the dangers of sun damage to their lips.”
According to recent research released by the National Cancer Institute, the melanoma rate among young women had doubled between 1973 and 1980, and increased by another 50% by 2004.
The foundation honors the memory of Charlie Guild, a young woman whose life was cut short by melanoma at age 26. Today, the foundation, started by her family, is dedicated to providing direction and focus on an international level to preventing, informing and finding a cure for melanoma.
The foundation is at the forefront of legislative efforts nationwide requiring access to skin cancer education and protection and for more stringent regulation of sun tanning salons, in particular, requiring in-person, parental consent for minors. In addition, the foundation and its advisors are creating the world?s first melanoma tissue bank to provide researchers with access to actual melanoma tissue samples from around the world for research and study.
Atlas Investors invests in DenTek Oral Care
NEW YORK Atlas Investors, through a newly formed entity dubbed Atlas Dentek Holdings, has acquired a minority stake in oral care company DenTek Oral Care for an undisclosed amount.
This marks Atlas Investors’ second announced investment since its formation in 2008.
“We are excited and proud to partner with Atlas Investors,” stated John Jansheski, DenTek founder, CEO and chief innovation officer. “We look forward to leveraging Atlas’ deep knowledge of the consumer products industry and oral care in particular and their breadth of relationships in accelerating our growth.”
As part of its investment, Atlas Investors will take a seat on the DenTek board of directors.
DenTek was launched in 1984 with the Dental Pik and currently sells its oral care products in such U.S. retailers as Wal-Mart, Target, Walgreens, CVS and Rite Aid.
Church & Dwight introduces two new toothbrushes
PRINCETON, N.J. Church & Dwight, which acquired the SpinBrush brand from Procter & Gamble in 2005, is launching at stores beginning in April two new toothbrushes: Pro Whitening Sonic and Pro Clean Sonic.
The battery-operated toothbrushes offer a robust fluid action to help dislodge food and remove plaque between the teeth and in areas where a manual brush may not reach. The bristles deliver up to 16,000 micro sweeps per minute.
The Crest SpinBrush Pro Clean Sonic offers a multi-functional head design for superior cleaning that includes angled, shaped bristles, a multi-level profile, high density bristles and a profiled slim head.
The Crest SpinBrush Pro Whitening Sonic has specialized whitening bristles that help remove stains and whiten teeth.
The brushes have a suggested retail price of $14.99. They are available in four metallic colors: red, orange, blue and green.