HEALTH

Sergeant’s Pet Care acquires Virbac Corp.

BY Michael Johnsen

OMAHA, Neb. Sergeant’s Pet Care Products last week acquired Virbac Corporation, a veterinary pharmaceutical company with brands that include WormXPlus and WormX.

“WormXPlus is the first generic version of the No. 1 broad-spectrum wormer in the veterinary channel,” stated Bob Scharf, president and chief executive officer of Sergeant’s Pet Care Products. “With this product we are able to provide a veterinary quality product that treats and prevents round, hook and tapeworms while saving pet owners valuable time and money.”

WormXPlus is comparable to the veterinary brand Drontal, a well-known broad spectrum wormer marketed by Bayer to the veterinary channel, he said.

Additional acquired products include Petrodex, home dental care products proven to help reduce plaque and tartar accumulation in dogs and cats; Zema, pesticides used to treat the home, pets, house and yard for fleas and ticks; and Mardel, a brand of medications for fish, water treatments and conditioners as well as a variety of test kits.

Retailers in the grocery, mass, drug and dollar channels, can look forward to seeing many of these formulations being marketed under the Sergeant’s and Vetscriptions brands, Scharf said. 

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Reckitt Benckiser CEO says Adams acquisition may lead to U.S. markets

BY Michael Johnsen

BERKSHIRE, England While there are no immediate plans to bring Boots Healthcare International across the pond to American markets, Adams Respiratory was acquired, in part, to afford Reckitt Benckiser the ability to do that, Bart Becht, Reckitt Benckiser chief executive officer, explained to analysts during a conference call last week.

“[Adams] was very strategic for us as a company because it’s one of the few targets that allows us to get a healthcare infrastructure in the U.S., which we don’t have. And to build that organically is extremely difficult and costly,” Becht said. “Financially it makes sense simply because the very high growth that is in that business. Clearly if this would have been an ordinary low-growth healthcare business, we would have bid a very different amount of money or we would have walked away from it. … It’s a high growth business.”

Reckitt Benckiser officially closed the Adams deal Jan. 30 in a deal valued at approximately $2.3 billion. As a result of the merger, Adams shares will be delisted and cease to trade on the NASDAQ Global Select Market.

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Shaklee debuts three Cinch weight-loss products

BY Michael Johnsen

PLEASANTON, Calif. Shaklee Corporation on Tuesday introduced three products to its Cinch Inch Loss Plan—two Cinch Meal-in-a-Bars (berry almond crunch and peanut butter chocolate chip) and a Cinch Strawberry Shake Mix.

Each bar contains as many as 270 calories, is fortified with 6 grams of dietary fiber and are both low-glycemic and kosher-certified. The Cinch Strawberry Shake contains 24 grams of protein and 35 percent of the daily value for 21 vitamins and minerals in addition to the 6 grams of dietary fiber.

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