HEALTH

Sequel Naturals ‘optimizes’ retail distribution of products

BY Michael Johnsen

NORTH BERGEN, N.J. — Vitamin Shoppe on Monday announced that Sequel Naturals’ Vega Whole Food Health Optimizer and Sport Performance Optimizer products now are available at all retail locations and at VitaminShoppe.com.

Vega Whole Food Health Optimizer is a powder supplement  exclusively made from plant-based whole foods, while Sport Performance Optimizer provides an array of performance-enhancing ingredients to help boost energy and recovery for endurance.

Neither product contains any animal products, dairy, gluten, soy, sugar, wheat, yeast, artificial sweeteners, genetically modified organisms or pesticides, the companies noted.

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HEALTH

Losing weight is ‘Better2gether’

BY Michael Johnsen

NEW YORK — Two American Media publications, Shape and Men’s Fitness, have partnered with Sensa and its Sensa weight-loss system on an interactive weight-loss plan called Better2gether.

The free customized program features special couples workouts created by the fitness editors at Shape and Men’s Fitness, as well as proven weight-loss tips, nutritional and lifestyle advice, and interactive workouts based on body weight.

"We are very excited to have the Sensa weight-loss system sponsor this program,” stated Shape publisher Brian Gruseke. “We believe that Better2gether will offer Shape and Men’s Fitness audiences a fresh and exhilarating way to work out that will keep them motivated.”

Using the Sensa-sponsored microsites, Shape.com/Better2gether or MensFitness.com/Better2gether, couples can sign up for access to 12 weekly training guides that include sample workouts with easy-to-follow explanations of each move, along with still photos and a video demonstration. Throughout the course of the program, participants will receive weekly e-newsletters sponsored by the Sensa weight-loss system that are tailored to motivate couples to get fit, stay fit and ultimately live a fit and active lifestyle. These newsletters will include branded offers from Sensa.

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MyKidz Iron re-enters market

BY Michael Johnsen

MONMOUTH JUNCTION, N.J. — Tris Pharma on Tuesday announced its relaunch of the MyKidz Iron product line, which includes two supplement products and one prescription-only product.

MyKidz Iron was launched in 2007 by NextWave Pharmaceuticals. In August 2010, NextWave partnered with Tris on developing medicines focused on the central nervous system. As part of that partnership, all non-CNS over-the-counter products were acquired by Tris.

MyKidz Iron products are a line of iron supplements without the strong metallic taste common to other marketed iron supplements, the company stated. The formula contains a berry/banana fruit flavor that helps to increase compliance.

Three formulations currently are available:

  • MyKidz Iron, an iron supplement with vitamins A, C and D;

  • MyKidz Iron 10, a high-dose, iron-only supplement; and

  • MyKidz Iron FL, a prescription iron supplement with vitamins A, C and D, plus fluoride.

Tris Pharma has launched a new website with detailed information about these iron supplements. For more information, including full prescribing information, visit MyKidzIron.com.

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