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Sephora taps Epsilon for permission-based email marketing services

BY Antoinette Alexander

DALLAS — Epsilon, an Alliance Data company, has signed a multi-year agreement with beauty retailer Sephora to provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora's omnichannel marketing platforms.
 
Under the terms of the multi-year agreement, Epsilon will provide a suite of permission-based email marketing services, including account and campaign management, strategy and email delivery.

"Sephora is a highly innovative multi-channel retailer linking e-commerce and its stores to the digital ecosystem (social, web, email, mobile). Our companies are closely aligned in many ways including our shared focus on understanding consumer behavior and leveraging data to drive results," said Bryan Kennedy, CEO of Epsilon. "I am confident that Epsilon can deliver tremendous value with our leading digital capabilities, such as through our Agility Harmony platform, and extensive expertise in the retail sector."

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Price Chopper Pharmacies announce availability of flu vaccines

BY Antoinette Alexander

SCHNECTADY, N.Y. — Price Chopper has announced that its pharmacies are now carrying the flu vaccine and Price Chopper’s pharmacists can administer it — with no appointment necessary — for anyone over the age of 19 years.

“This is the time that people should be looking to get the flu vaccination, not after flu activity peaks and you are at a high risk to get it,” said Kathy Bryant, Price Chopper’s VP of pharmacy.

Price Chopper Pharmacy carries the Quadrivalent flu vaccine, offering greater protection to the patient. Quadrivalent offers protection against an additional strain of the flu virus, increasing the chances that the strains included in the vaccine will cover this season’s virus.  Also available is the Thimerosal-free and High Dose flu vaccines for those older than 65 years of age.

The Centers for Disease Control and Prevention recommends that patients get vaccinated as soon as the vaccine becomes available. Flu activity is seen in communities as early as October and typically peaks in the months of December and February. The CDC recommends everyone over the age of six months be vaccinated.

The flu can lead to many complications such as sinus infections, pneumonia, bronchitis, and even death. This is especially a concern for patients with such diseases as heart disease or diabetes and patients that are over the age of 65 years.

Price Chopper Pharmacies accept most insurance plans, including Medicare, often times with zero out of pocket cost to the patient.

“Pharmacists can help increase access to routine immunizations and can impact vaccination rates to avert vaccine preventable diseases. The expanded immunization program at Price Chopper is another way of helping our guests with accessible and affordable health care, particularly when they need it most," Bryant added.

Price Chopper Pharmacists also offer a variety of adult vaccinations including shingles, pneumonia, pertussis, tetanus and meningococcal shots. Some vaccinations are not available in all pharmacy locations.

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New wearable, in-home hair growth device gets OTC clearance

BY Antoinette Alexander

BOCA RATON, Fla. — Apira Science’s iGrow Hair Growth System is the first wearable, hands-free, in-home hair growth device to receive OTC clearance from the Food and Drug Administration for hair growth in men, the company has announced.

According to Apira Sicence, the iGrow Hair Growth System can increase hair counts by 35% in 16 weeks of therapy. The device promises to offer a convenient, cost-effective and clinically proven solution for androgenetic alopecia — patterned baldness — an ailment affecting more than 70% of American men. According to the company, iGrow's LLLT technology has no side effects.

The system’s red-light technology, which consists of a combination of red laser and LED diodes, re-energizes cells at the follicle level to regrow hair. In the clinical study, which was awarded the Best Overall Experimental and Translational Research Award by The American Society for Laser Medicine and Surgery Inc., the iGrow re-grew hair 10 weeks faster than hand-held laser combs and brushes, according to the company.

The iGrow Hair Growth System is now available for purchase at www.igrowlaser.com; retail sites NeimanMarcus.com, Nordstrom.com, Bedbathandbeyond.com, Hammacher.com, Drugstore.com and Frys.com; and also at select Neiman Marcus, Nordstrom, Bed Bath & Beyond and Fry’s retail locations.

The device, which comes with a six-month, money-back guarantee, retails for $695.

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