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BEAUTY CARE

Sephora strives to innovate in beauty

BY Antoinette Alexander

SAN FRANCISCO — Nestled within a space in the Dogpatch neighborhood of San Francisco is Sephora’s new Innovation Lab, which is fostering a culture of innovation development and grooming Sephora’s next generation of digital leaders.

At the Innovation Lab, the team can ideate, test, dream, experiment and learn. As new ideas surface, the team is responsible for sourcing, developing, evaluating, testing and eventually launching new offerings and technologies for in-store shopping and on-the-go.

Through its “Think Tank” program, the Innovation Lab will groom the next generation of leaders, who will be developing the “next big idea” in retail. The Think Tank team meets monthly and works to solve for the way beauty mavens shop five years from now. The lab also will oversee “Idea Central,” a program that seeks to source and deliver on ideas from employees nationwide — regardless of rank or function within the company.

“The Innovation Lab and dedicated management team gives us an incredible opportunity to drive the future of innovation,” stated Bridget Dolan, VP of Sephora Innovation Lab. “Given our location in the heart of the digital and tech scene, we have strong visibility into the players and trends, both on and offline, that could be molded into Sephora-centric experiences. We have a relentless hunger for developing technologies and networking with emerging technology companies that might seem unexpected now, but could define the future of retail.”

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Coty names CEO

BY Antoinette Alexander

 

NEW YORK — Coty has announced the appointment of Elio Leoni Sceti as CEO, effective July 1.

Bart Becht, Coty’s current interim CEO and chairman, will remain chairman following the transition.

According to Coty, Leoni Sceti brings a track record of devising and executing corporate strategies to build global brands and achieve strong financial results at consumer-oriented companies ranging from EMI Music to the Iglo Group, where he currently serves as CEO. At the Iglo Group, a European frozen food company, he worked closely with colleagues to reframe the company’s growth and investment models behind the “Better Meals Together” strategy, turning the market share trends on its core Birds Eye, Iglo and Findus brands.

As CEO of EMI Music, he led EMI’s transformation from a traditional record label into a consumer-led music company, helping achieve the global success of established and new artists, such as Coldplay, Katy Perry and David Guetta, and building the global reach of catalogue masterpieces like the digital remaster of the Beatles full collection.

Leoni Sceti also worked for Procter & Gamble and subsequently for 16 years in various marketing and senior leadership roles at Reckitt Benckiser, where he oversaw both the North American, European and Global Categories.

“We are extremely pleased to welcome Elio to the top position at Coty,” Becht said. “Elio’s significant experience and proven track record in building successful, global brands will be a tremendous asset to Coty as it continues to enhance its position in the global beauty industry. I have known Elio on a professional level for many years, dating back to our days together at RB, and I firmly believe he is the right leader to oversee the next stage of Coty’s development.”

“I am honored and excited to be joining Coty at this important juncture in the company’s growth,” said Leoni Sceti. “Coty combines my love for building global brands with a passion for innovation and great products that connect with consumers at an emotional level. I believe there is an incredible opportunity to build upon Coty’s established, leading global platform throughout the world, and I look forward to working with all the company’s employees to build upon the amazing collection of Coty global brands and beauty platforms.”

Leoni Sceti is currently an independent member of the board of directors of Anheuser-Busch InBev and he will remain as a non-executive board member of Iglo Group. He serves as chairman of Beamly, a social and content discovery platform around television, and as chairman of LSG Holdings, an investment and advisory boutique. Leoni Sceti is also a counselor at One Young World, a global forum bringing together future leaders from more than 160 countries.
 

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Nivea Men, MLB.com team up for ‘Clean Start’ to 2015 season

BY Antoinette Alexander

NIVEA Men behind the scenes with Anthony Rizzo at Spring Training

 

WILTON, Conn. — Beiersdorf’s Nivea Men is partnering with MLB.com for a “Clean Start” to the 2015 season.

The brand has also partnered with Chicago Cubs first baseman Anthony Rizzo and Boston Red Sox pitcher Joe Kelly to share a series of Clean Start moments that will help players and fans elevate their games both on and off the field.

First up to bat, Nivea Men visited MLB Spring Training last month to find out how baseball’s top stars were getting a Clean Start for the 2015 season. From meeting new team members, to making predictions for the upcoming season and how they were preparing, players from the top teams give fans an exclusive sneak peek of what’s to come.

As the season gets into full swing, Nivea Men is giving fans another Clean Start by teaming up with Rizzo and Kelly for a look at one of the most buzzed about topics in the game — player and fan superstitions.

“Working with Nivea Men is a natural fit, as all guys need to feel confident before taking on the day,” stated Rizzo, a 2014 National League All-Star. “I never want shaving irritation and redness to take my mind off the game, so I use Nivea Men Sensitive Cooling Shaving Gel and Post Shave Balm to soothe my skin and reduce irritation to help me feel good each morning.”

NIVEA Men will also be giving a Clean Start to Cubs, New York Mets and Red Sox fans throughout the season with the chance to win VIP Prize packages complete with batting practice access and tickets to view a game in style.

“Nivea Men knows that a Clean Start gives men the confidence they need throughout the day, whether it’s before an important meeting or a big game, and NIVEA Men products can help guys achieve that,” stated Jennifer Delaney, director of marketing for Nivea Men. “We are so excited to partner with MLB.com to bring that power to players and fans alike this season with a new line of Sensitive Cooling products that will give them the confidence to win in any of life’s moments – on or off the field.”
 

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