BEAUTY CARE

Sephora purchases stake in Russian beauty chain Ile de Beaute

BY Antoinette Alexander

PARIS Sephora SA, a division of LVMH Moet Hennessy Louis Vuitton, has acquired a 45 percent stake in the Russian perfumery chain Ile de Beaute—a move that will enable Sephora to become a major player in the market over the next few years.

The agreement gives Sephora SA the option to become a majority shareholder in Ile de Beaute over time. The current management team will remain in place.

Ile de Beaute is one of the leading distributors of perfume and cosmetics in Russia. The move is aligned with Sephora’s international strategy to expand into markets with strong potential. According to the company, Russia is a high growth market for perfumes and cosmetics and has become one of the leading markets in Europe in this area.

Ile de Beaute will have a total of approximately 100 stores at the end of 2008, making it one of the leading companies in the Russian market.

The existing franchise between Sephora and Alkor, through which the latter operates the Sephora stores in Russia, will remain in place until its termination, which is provided for in the contract at the end of 2010.

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Jane announces release of Jane Be Pure Aguaceuticals

BY Antoinette Alexander

BALTIMORE, Md. Jane & Company has announced the launch of a new makeup collection called Jane Be Pure Aguaceuticals.

The collection, which ships to stores in December, includes natural hydrating products made with active naturals and certified organics such as white and green tea and organic aloe.

“This isn’t just about going green. This is about adding water and hydration to your everyday regime. Be Pure Aguaceuticals are made with certified organics at a price everyone feels is worth a try. It is for a new Jane-eration of women who want to take control, change the environment and yet remain feminine, sexy and naturally beautiful,” chief executive officer, Lisa Yarnell, said.

Looking to address environmental concerns, 90 percent of the packaging for this collection is 100 percent recyclable or made with post-consumer recycled materials. For instance, the compacts are made with recyclable paperboard; the tubes, jars and cases for the line are molded with 50 percent post-recycled materials.

The retail prices range from $5 and $8.

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Helen of Troy acquires Ogilvie hair business from Ascendia Brands

BY Antoinette Alexander

EL PASO, Texas Personal care company Helen of Troy has acquired the worldwide rights and trademarks to the Ogilvie brand of at-home salon hair permanent and straightening products from bankrupt Ascendia Brands.

According to published reports, Helen of Troy paid about $4.7 million for Ogilvie.

“We believe we will be able to integrate Ogilvie into our Idelle division of skin and hair care products in a timely manner. We believe that Ogilvie will generate approximately $10 million in sales on an annualized basis and expect the acquisition to be accretive during our fourth quarter ending Feb. 28, 2009,” Gerald J. Rubin, chairman, chief executive officer and president of Helen of Troy said.

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