BEAUTY CARE

Sephora launches social shopping platform to share, tag beauty looks

BY Antoinette Alexander

SAN FRANCISCO, Calif. — Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer’s web site, the mobile site, iPhone and Android apps.

"Our beauty lovers are gathering and sharing beauty tips across a variety of social properties like Instagram and Pinterest, as well as our blog and beauty community site," stated Julie Bornstein, EVP, chief marketing and digital officer at Sephora. "So we took what we admire as social users to the next level by developing and integrating our newest social site, Beauty Board, into our Sephora.com experience. Sephora shoppers can now share looks or hauls, and tag all of the products they used to make shopping easy for the entire beauty community. Best of all we designed Beauty Board to seamlessly connect with our clients’ other social platforms, providing an informative and social shopping experience for all."

Using their current Sephora.com account information or signing up for a new account, clients will be able to create their own social accounts on Beauty Board that will allow them to upload and tag their own beauty images. They can tag the products they use, and give helpful tips on how they achieved the look.

The Beauty Board will simultaneously launch on desktop and mobile at the same time, making it easy for users to upload their photos via their mobile devices. The Beauty Board features:

  • Filters based on interest – Need a great smoky eye look? Want to see other people’s skin care routines? The Beauty Board allows members to search across the site for inspiration from other users in a variety of ways, from newest and most popular, to unique categories like hauls and skin care, plus keyword and hashtag search;
  • "Tag-able Beauty" – Beauty Board users can tag all the products they used in their posts, so other beauty addicts can get the same look and shop for any of the tagged products on sephora.com;
  • The ability to "Love" photos to be saved for later – Love a look, but don’t have an occasion for it just yet? No problem – save it for later by "Loving" it;
  • Infinite inspiration – Browse an endless amount of photos from multiple beauty evangelists including Sephora users, stores, beauty pro team, headquarter staff and brands;
  • Share across your networks – Any upload can be exported to the consumer’s social channels on Facebook, Pinterest, Twitter and Google Plus.

 

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TriDerma’s specialty skin care items launch in California Target stores

BY Antoinette Alexander

ANAHEIM, Calif. — TriDerma, a provider in medical strength skin care products, has announced that its Facial Redness Repair and Psoriasis Control Skin Healing Creams are now available in California Target stores.

Psoriasis is a common skin condition effecting roughly 125 million people globally, with symptoms usually beginning between the age of 15 years and 35 years. This autoimmune disease appears as scaly, flaky skin buildup, along with itchy raised, red patches. Ranging from mild, moderate to severe, psoriasis can effect only a small portion of skin or a person’s entire body.

The Psoriasis Control solution is a cortisone free, concentrated, non-greasy cream that provides relief for psoriasis on the face, scalp or body. It relieves skin of white, flaky cell build-up, extreme dryness, redness, scaling and itching. While there is no cure, daily use of Psoriasis Control helps skin look and feel normal.

More than 45 million people globally have been diagnosed with rosacea, yet many others suffer from this condition without knowing what it is that makes their face red. Commonly effecting people ages 30 and older, rosacea usually appears as flare-ups of redness on a sufferer’s cheeks, nose, chin or forehead.

Daily use of Facial Redness Repair cream helps heal blemishes and redness due to sensitive skin or rosacea. The non-greasy cream helps provide results like those from a dermatologist. It contains professional strength anti-inflammatory ingredients, vitamins, botanicals and healing essentials to calm and balance the skin.
 

 

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Fuse Gelnamel named ‘Best Honeymoon Gel Lacquer Kit’

BY Antoinette Alexander

ALISO VIEJO, Calif. — Pacific World’s new Fuse Gelnamel has been voted the “Best Honeymoon Gel Lacquer of 2014” by Brides magazine.

“This is such a huge honor and so exciting as we have just launched this new game-changing category within nail care,” stated Melissa Kahane, Fuse Gelnamel senior marketing manager. “Knowing the research and testing the magazine puts into each product featured makes receiving this stamp of approval by the Brides beauty department so much sweeter.”

Bringing together the best of polish and the best of gels, Fuse Gelnamel has created the next generation in nail color. Fuse Gelnamel features an all-in-one formula that delivers one-coat coverage from start to finish and an anti-chip technology for shine that lasts.

 

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