BEAUTY CARE

Sephora to hold free, in-store beauty classes for beauty insiders

BY Antoinette Alexander

SAN FRANCISCO — Beauty retailer Sephora has announced the launch of Sephora University Beauty Classes: a new program designed to help beauty-lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.

Held each Sunday, classes rotate to offer a new topic each week, and are updated regularly to reflect up-to-the-minute trends and the techniques most requested by Sephora clients. Each class’ curriculum has been fashioned to replicate the training Sephora’s own artists receive as part of the extensive Sephora University experience, and lets clients try the looks themselves and get coaching and advice from Sephora’s experts. After each class, attendees are encouraged to pair up with a Sephora expert to receive personalized recommendations, or schedule a follow-up appointment with one of Sephora’s Personalized Beauty Advisors at the Sephora Beauty Studio for more one-on-one time.

"Our beauty classes are yet another example of our dedication to our client — her experience, exploration and education are at the core of our daily focus in-store," stated Christie Jack, SVP Sephora retail. "Beauty classes offer her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online."

Upcoming class offerings include:

  • false lashes;
  • skin care basics;
  • colorful eye makeup;
  • day-to-night smoky eye; and
  • flawless foundation.

 

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PFSweb launches DTC e-commerce solution for L’Oréal USA’s Clarisonic

BY Antoinette Alexander

ALLEN, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has launched a direct-to-consumer e-commerce solution for L’Oréal USA’s Clarisonic brand, the company announced.

With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L’Oréal USA to eight. Other brands include em michelle phan, Kiehl’s Since 1851, Giorgio Armani Beauty, Yves St. Laurent and Lancome. PFSweb is providing a direct-to-consumer solution that includes order management, customer care, fraud management, demandware consulting and order fulfillment services.

"We have successfully launched yet another brand in the L’Oréal Luxe portfolio with PFSweb, and continue to be impressed with their ability to support both our strategic and operational initiatives," stated Brigitte King, SVP direct to consumer cusiness of L’Oréal USA. "Clarisonic is a leading brand of transformative luxury skincare in the United States. By utilizing PFSweb’s offering, we expect to further grow the Clarisonic brand presence we have been building in the rapidly expanding direct-to-consumer channel while we focus even more on helping our customers look their best."

 

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Revlon CEO steps down

BY Gina Acosta

NEW YORK — Revlon has announced the departure of CEO Alan Ennis to “pursue other interests.” Succeeding Ennis is David Kennedy, who has been elected as vice chairman and interim CEO.

"I’ve greatly enjoyed my tenure at Revlon, and I am proud of the results we have delivered. I believe we’ve laid a strong foundation for continued profitable growth and the ability to reap the full benefits of the impending acquisition of the Colomer Group, including the Revlon Professional business. However, I have come to the decision that it is best for me at this time to pursue other interests,” stated Ennis.

Kennedy is currently vice chairman of the company’s board of directors and served as a senior executive of Revlon from 2002 to 2009, including as president and CEO of Revlon from 2006 to 2009.

Kennedy’s appointment is effective immediately and Revlon anticipates the appointment of his successor in the near term.

"This is an exciting time for Revlon, which has enjoyed impressive growth, profitability and financial results that have enabled the transformative acquisition of the Colomer Group, including the Revlon Professional business (expected to close later this month), and the prior acquisitions of Pure Ice and SinfulColors. We believe David is the perfect choice to guide the company in the interim period through its integration of the Colomer Group, including the Revlon Professional business, and the significant growth and profit opportunities presented by this acquisition. Alan has done a terrific job at Revlon, and we appreciate Alan’s contributions and wish him continued success,” stated Ronald Perelman, chairman of Revlon’s board.

Kennedy joined Revlon in 2002 as EVP and president of Revlon International. In 2006, he was first appointed CFO of Revlon and its wholly owned operating subsidiary, Revlon Consumer Products Corp., and then president and CEO and member of the board of directors. Kennedy resigned as president and CEO in May 2009 and became vice chairman, as well as assuming other senior executive roles with MacAndrews & Forbes Holdings and Scientific Games Corporation. Kennedy’s business career, spanning four decades, also includes several senior management and senior financial positions with Coca-Cola and Coca-Cola affiliates, Columbia Pictures and Ernst & Young.

 

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