BEAUTY CARE

Sephora expands across the border

BY Antoinette Alexander

SAN FRANCISCO and MEXICO CITY Sephora, which is owned by LVMH Moet Hennessy Louis Vuitton, is establishing a retail presence in Mexico in 2011 via a joint venture agreement with Grupo Axo.

Sephora and Grupo Axo, a strategic partner with more than 15 years of experience in the Mexican market, will begin operations with two store openings in the second half of 2011, and “significant additional store openings” slated for each year thereafter, according to the companies.

The locations will be a “unique retail experience,” and will offer an extensive selection of new and established global brands, as well as local favorites and new finds, tailored to the Mexican consumer, stated David Suliteanu, president and CEO of Sephora Americas.

The deal further signifies Sephora’s expansion intent in the Latin American market following LVMH’s acquisition of a majority stake in Sack’s, an online retailer of fragrances, cosmetics and toiletries in Brazil, earlier this year.

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Latest BrandSaver coupon booklet features ‘Have You Tried This Yet?’ products

BY Allison Cerra

CINCINNATI Building upon its “Have You Tried This Yet?” campaign, Procter & Gamble will release its P&G BrandSaver coupon booklet this weekend that includes savings on products featured in the campaign.

The money-saving booklet, which offers more than $113 in savings, will be included in newspapers reaching more than 57 million homes across the country and features coupons from many P&G brands, including Tide, Pringles, Charmin, Head & Shoulders, Olay, Crest 3D White, Bounce and CoverGirl. Most coupons are valid until Nov. 30.

The “Have You Tried This Yet?” is a multipronged campaign that P&G kicked off last week. As part of the campaign, P&G also opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

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Q3 slips for Revlon, but company looks forward to future

BY Antoinette Alexander

NEW YORK Beauty company Revlon announced on Thursday a 2.2% dip in net sales as net income narrowed during the third quarter, but executives remained optimistic as the manufacturer gears up for 2011 with a new global chief marketing officer in place.

"We remain focused on delivering profitable net sales growth in all of our markets. We recently strengthened our senior management team, including the appointment of Julia Goldin as global chief marketing officer. Under Julia’s leadership, coupled with our competitive pipeline of consumer-preferred new products planned for 2011 and beyond, we see a tremendous opportunity to further integrate marketing strategy and execution across all brands and regions," stated Alan Ennis, Revlon president and CEO.

Net sales during the quarter ended Sept. 30 slipped 2.2% to $319 million. Net income totaled $12.5 million, or 24 cents per diluted share, compared with $23.1 million, or 45 cents per diluted share, in the year-ago period. In the United States, net sales during the quarter were $166.7 million, a decrease of 9.3%. The drop in sales primarily was driven by Revlon color cosmetics and Almay color cosmetics.

As previously reported by Drug Store News, Revlon announced in September the appointment of Julia Goldin as SVP and global chief marketing officer, overseeing all marketing activities for its portfolio of brands. She brings more than 20 years of experience within the consumer packaged goods business, beginning her marketing career at Quaker Oats in Chicago. She then spent 13 years with the Coca-Cola Co. where she held senior executive marketing positions in the United States, Europe and Asia, most recently as SVP and deputy chief marketing officer of Coca-Cola Japan. Prior to that, Goldin led Coca-Cola’s marketing in the United Kingdom and later in Northwest Europe.

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