BEAUTY CARE

Sephora, Breakups to Makeup to offer a new accessories assortment

BY Antoinette Alexander

NEW YORK — Breakups to Makeup, known for its accessories featuring quirky cosmetic-related slogans, has partnered with Sephora on a new accessories assortment, launching Friday on Sephora.com and in Sephora stores across the United States and Canada.  

On this date, shoppers will find two of Breakups to Makeup’s signature makeup clutches in the phrases “Losing You Hurt But Losing My Makeup Bag Would Be A Tragedy” and “I Would Cry But My Mascara Is Designer,” as well as a Sephora exclusive clutch with the phrase “Life Is Short, Wear More Makeup.”

Retailing at $24, these all-purpose clutches are made of a durable canvas material to store anything from lipstick to a smartphone. They can be used as a statement piece alone or as a travel bag to fit easily inside of a kit or suitcase. The clutches are made with a natural colored canvas material and are screen-printed with different catchy quotes on the front.  

 

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Dove’s new film aims to inspire women to choose ‘beautiful’

BY Antoinette Alexander

 

 

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has unveiled a candid, eye-opening film shot in five countries around the globe as part of its new “Choose Beautiful” campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.

The film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: “average” versus the frequently avoided “beautiful.” The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.

To inspire women worldwide to choose beautiful, Dove will embark upon a global partnership in 2015 with Women in the World to celebrate feeling beautiful as a personal, universal choice for women. Women in the World is an internationally celebrated summit that brings together women leaders and advocates to lead discussions about emerging women’s issues. At the Women in the World New York Summit (April 22 to 24), Dove will host a conversation, “The Beautiful Brain,” on beauty and choice with top female influencers across a wide variety of disciplines.

“Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem,” stated Jennifer Bremner, director of marketing, Dove. “Women in the World is an influential forum where we hope women will join us in inspiring one another to reconsider the choices we make about our beauty and self-esteem so that we may all reach our full potential in life.”
 

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Brush Buddies looks to transform the toothbrush aisle

BY Antoinette Alexander

LOS ANGELES — Brush Buddies, a provider of entertaining and educational oral care products, is looking to revolutionize the toothbrush aisle with the launch of its 90 Day Brush, a manual toothbrush that alerts brushers that it's time to replace old, worn out toothbrushes.

According to the American Dental Association, the average user changes their toothbrush every eight to nine months, instead of the dentist recommended three months. By replacing a toothbrush every 90 days, this helps reduce the spread of germs and bacteria that causes bad breath, tooth decay and even gum disease. 

"Most people do not know that they should be changing their toothbrush every 90 days nor do they recall how long they've been using their current toothbrush," stated Anish Patel, CEO of Brush Buddies.  "In order to scrub away plaque properly, a new toothbrush is imperative as the bristles become frayed on an old brush and therefore loose its effectiveness. That is why we developed the 90 Day Brush, to remind brushers that it's time to invest in a new brush."

The Brush Buddies 90 Day Brush has a built in LCD screen on the handle that shows users daily dental tips for the first 90 days.  After the 90 days are up, the brush will display fun daily messages such as "Ewww this brush is gross" and "Change your brush already" to continually remind you it's time to get rid of that old brush.
 

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