BEAUTY CARE

SensatioNail named ‘Best New At-Home Manicure Kit’ by Better Homes & Gardens

BY Antoinette Alexander

NEW YORK — Better Homes & Gardens and its readers have named Pacific World’s at-home gel manicure line SensatioNail the “Best New At-Home Manicure Kit.”

After a six-month process that involved more than 80,000 consumers weighing in and hundreds of product submissions, SensatioNail surged to the top of the list in its category.

“We are incredibly honored and grateful to receive this prestigious award from Better Homes & Gardens, Brandspark and of course, the consumers who participated,” stated Melissa Kahane, SensatioNail senior marketing manager. “Day in and day out, the entire SensatioNail team works to maintain our rank as the No. 1 at-home manicure system in the market place, to receive this validation is beyond gratifying.”

SensatioNail offers do-it-yourself gel manicures, with no dry time, smudging, chipping or fading so nails will be damage-proof for up to two weeks. SensatioNail’s Pro 3060 LED lamp, gel primer, 2-in-1 gel base and top coat, cleanser and offering of more than 60 gel polish shades gives users everything they need for salon-quality gel manicures at a fraction of salon prices.

 

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Estée Lauder names Guillaume Jesel SVP/general manager, Global Corporate Innovation

BY Antoinette Alexander

NEW YORK — The Estée Lauder Cos., whose brands include Aveda, Bumble and bumble, American Beauty, Flirt! and M·A·C Cosmetics, has announced the appointment of Guillaume Jesel to the newly created position of SVP/general manager, Global Corporate Innovation.

Jesel will transition from his current role as SVP global and North America marketing for M·A·C Cosmetics to his new position, effective March 31. In his position, Jesel will report to Carl Haney, EVP global research and development, corporate product innovation, package development for Estée Lauder Co.

Jesel will lead global corporate innovation, including corporate technologies, external innovation and the company’s long-term innovation pipeline and portfolio. During his transition, he will work closely with Daria Myers, SVP global corporate innovation and sustainability. Myers will remain an adviser to both Jesel and Haney.

 

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Radiant Collection by Tampax, Always sponsors Demi Lovato Neon Lights Tour

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Radiant Collection from Always and Tampax has joined as a sponsor of pop star Demi Lovato’s Neon Lights Tour.

As a sponsor, Tampax and Always will provide young women with the opportunity to show off their Radiant style online and on-site in the Be Radiant concert photo booth.

Throughout the tour, the Radiant Collection will be giving away concert tickets to young women who share their Radiant styles via the Tampax Facebook page. Once on-site, young women can visit the Be Radiant booth to receive coupons, snap photos with friends and have some fashion fun at the concert and on their social channels. Finally, from Feb. 7 through March 5, participants can visit BeRadiant.com to enter the Be Radiant in Neon Lights Sweepstakes for the chance to win a trip to Nashville and attend one of Lovato’s final shows of the tour.

For the first time ever, the Radiant Collection combines products Tampax and Always to provide a complete offering of tampons, pads, liners and more that meet all of a girl’s feminine care needs. Developed with fashion in mind, the Radiant Collection provides protection with designer packaging and unique features, like a first of its kind resealable tampon wrapper for discreet disposal.

The Radiant Collection includes —

  • Tampax Radiant tampons with a re-sealable wrapper for discreet, worry-free disposal and the CleanGrip applicator for comfortable insertion;
  • Always Radiant Infinity pads feature a soft, seamless, flexible design to move with you and a light, clean scent so you can feel fresh. They are made with Infinicel, which absorbs four times more than you might need;
  • Always Radiant Incredibly Thin Liners are the brand’s thinnest and most flexible protection, with flexible edges that fit any panty style; and
  • Always Radiant Wipes-to-Go to deliver an enhanced everyday freshness.

 

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