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SensatioNail combines gel, polish

BY Antoinette Alexander

“Fusing” together gel and nail polish — literally — is SensatioNail Fuse, which was launched earlier this year by Pacific World.

(For the full report, including charts, click here.)

Positioned as the next generation in nail color, the gelnamel delivers one coat coverage and anti-chip technology.

Fuse Gelnamel launched with six starter kits that each contain the Fuse LED lamp, one Gelnamel shade, cleanser, manicure stick and nail buffer. The collection also includes 12 different shades, including a shimmery silver dubbed Lights, Camera, Re-action and a vibrant purple called E-motion.

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Rimmel picks up on bold brows

BY Antoinette Alexander

Coty’s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth — 24% to be exact, according to IRI’s latest data — as beauty mavens continue to embrace the bold brow trend.

(For the full report, including charts, click here.)

The Professional Eyebrow Pencil is used to enhance and refine the shape of the eyebrows. It can be used to fill gaps or lengthen the arc of the eyebrow to create the desired look. It is available in three shades: dark brown, hazel or black brown.

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Brow Stylist creates fuller sales

BY Antoinette Alexander

Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.

(For the full report, including charts, click here.)

Define, shape and fill brows with the Brow Stylist Brow Shaping Duet, two coordinating pencils that blend together to naturally enhance brows. For the best results, L’Oréal suggests using the darker shade first and apply with light, feathered strokes to fill in uneven areas, and then follow with the lighter shade to blend and highlight.

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