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Sensa Products introduces weight-loss program through Sam’s Club

BY Michael Johnsen

MANHATTAN BEACH, Calif. — Sensa Products last week announced that its weight-loss product Sensa is now available at Sam’s Club stores nationwide. To help kick-off the launch, Sam’s Club offered $10 instant savings off the Sensa Weight-Loss System through Labor Day weekend.

The Sam’s Club Exclusive Sensa Kit includes a 30-day supply of Sensa 30 Sensa Appetite Control chews and various tools users can access to help them reach their weight-loss goals — a retail value of $109 — which is now available exclusively to Sam’s Club members for $39.98. Sensa’s signature product uses scented, flavorless crystals called "Tastants" to help safely and effectively curb the appetite. Users sprinkle Sensa Tastants on everything they eat to help speed up the satiety process, so they eat less and lose weight.

The Sensa plan boasts no drastic lifestyle changes, with no meal plans, pre-packaged foods or calorie-counting, and provides support to dieters through its online community, mySENSA.com.

Sensa is also available through Costco and GNC.


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Mintel: Products with low/no/reduced sodium claims on decline

BY Allison Cerra

CHICAGO — It seems that the number of products touting low/no/reduced sodium claims have declined over the past few years, despite the increased awareness about risks of over-consumption.

New Mintel research found that globally, launches of foods with low/no/reduced sodium claims declined 5% over the 2010-2011 period, appearing on just 2% of total food launches in 2011. According to Mintel’s Global New Products Database, North America had a 26% new product launches carrying low/no/reduced sodium claims in 2011, compared with 32% in 2010 and 28% in 2007. This compared with Europe, which had 35% of new product launches carrying these claims, and Asia-Pacific, which came in third with 19%.

Mintel also found that about 54% of U.S. consumers said they limit their use of packaged snacks and other packaged foods because they think they have too much salt or sodium, while 53% said they are concerned about the amount of salt or sodium in their diets. However, it seems consumers will not give up salt easily. In the United States, for instance, 60% of restaurant diners typically order what they want instead of what is healthy. Moreover, when it comes to products flavored with a nonsodium or salt alternative, almost half (46%) of consumers in the U.S. think that they don’t taste as good as their traditional counterparts.

"A large percentage of the global food industry remains wary of the commercial impacts of reducing salt in their products," Mintel global food and drink analyst Chris Brockman said. "This anxiety is well-founded, with many products positioned as low sodium forced off the shelves prematurely in recent years due to poor sales. Manufacturers struggled to find workable salt substitutes, forcing many to rapidly pull them from the market. Efforts are being made to offer consumers alternatives to sodium. However, existing salt replacements have not caught the imagination of consumers. Consumers are concerned about salt intake, but are not willing to compromise on taste."

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Old Spice celebrates its Champion scent with new ad campaign

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand’s newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

Developed with Portland-based advertising agency Wieden+Kennedy, Old Spice’s "Believe in Your Smellf" NFL campaign features seven TV advertisements all communicating the benefits of Old Spice Champion. The ads also will live on Old Spice’s social media channels on Facebook and YouTube. The campaign will begin with the debut of the 30-second spot “Film" during the NFL Kickoff game on NBC — Dallas Cowboys vs. New York Giants — on Sept. 5. The subsequent spots will roll out over the course of the NFL season.

Targeted toward guys, Old Spice’s NFL "Believe in Your Smellf" campaign will appear primarily during NFL programming on NBC, FOX, ESPN and NFL Network. In addition, digital ads will appear across a number of sports, entertainment, humor and men’s interest outlets.

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