BEAUTY CARE

Selfie Tan’n Go Sunless rolls out nighttime self tanner

BY Gina Acosta

SUNRISE, Fla. — Selfie Tan'n Go Sunless, a division of Performance Brands, Inc., has developed a revolutionary new product that tans during sleep.

Selfie Night Tan is a sunless tanner that has patented, aromatherapy fragrance technology, combining lavender and chamomile oils, that provide a peaceful sleep while the consumer tans. Best of all, the tan lasts for up to seven days.

This new, non-staining, creamy lotion uses a salon-proven formula with rich moisturizers, vitamins A and E, and a special blend of green tea and kola extracts that keep skin looking and feeling its best. And like all Selfie Tan'n Go Sunless bronzers, Selfie Night Tan includes their exclusive fresh and clean fragrance technology that calms the senses and leaves skin deliciously fragrant without that tell-tale self-tan aroma.

Selfie Tan'n Go sunless products are available at drug stores and other retailers nationwide.

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My Cabana Boy expands distribution nationwide

BY Gina Acosta

BROOKLYN, N.Y. — As summer starts to really heat up, Desert 2 Desert, Inc. makers of the patented My Cabana Boy spray sunscreen applicator, has announced that it has expanded nationwide retail distribution

Since launching and being named  “Best New Product” at the 2014 ECRM Sun Care show, My Cabana Boy has quickly gained retail distribution. My Cabana Boy gained distribution through Walmart stores in 2015 with expanded distribution in 2016.  Additionally, My Cabana Boy is now available for purchase in CVS, K-Mart, Harris Teeter and BiLo holding stores plus others.

The first-to-market, patented device attaches to spray sunscreen and self-tanners to help users properly apply product to the body including the hard-to-reach spots such as the back, shoulders and legs. This innovation is particularly important as, according to a recent study by the American Academy of Dermatology, 37% of people never apply sunscreen to their back because it’s hard to reach and most people will not ask for help when applying sunscreen.

 

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Report: personalization and social media driving U.S. beauty sales

BY Gina Acosta

PARSIPPANY, N.J. — A new report from Kline shows that the U.S. beauty market is being driven by technological advancements that allow personalized engagement between retailer and shopper.

High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015. 

Personalization starts at the product level when brands such as Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms.

Both large and niche brands utilize the power of social media to connect with target consumers. Large brands such as Neutrogena, Clinique, or Estée Lauder have become key social influencers as they turned to beauty social media celebrities to appeal to millennials. Smaller brands, such as Tarte, Too Faced, E.L.F. Cosmetics, Anastasia Beverly Hills, and IT Cosmetics, among others, often choose to make relationships by appealing to their target audience through the girl-next-door type of social stars.

“Smaller brands have a distinct advantage as they are very nimble and can listen more closely and adapt to consumers’ demands quicker,” said Naira Aslanian, the research project manager. “The fact that smaller brands, particularly in the makeup products class, grow the strongest confirms the power of social media leveling the playing field among large players with hefty advertising budgets, and small, niche brands that do not have the larger marketing budgets. It also demonstrates the power these companies have in terms of sales.”

Recognizing the efficiency of direct engagement with consumer, large brands are also shrinking their traditional marketing and advertising budgets, indicating a move towards digital and social campaigns.

Mobile devices play a crucial role in personalizing a consumer’s beauty routine. Sephora launches its online Pocket Contour class, a mobile-only experience that helps beauty newbies gain knowledge of how to properly contour. Apps like Beautiful Me or Plum Perfect can digitally identify the shoppper’s skin tone and suggest the ideal makeup match from the user’s social media photos. Moreover, “selfie approved” products like Covergirl’s Outlast Stay Luminous foundation, along with various bold lipsticks, are introduced due to the high impact of social media on consumers.

Resonating with the selfie generation desiring bold lips and driven by innovative products, lipsticks and lip glosses is the fastest-growing product category, recording over 8% growth in 2015. The key drivers are multi-functional/hybrid products like liquid lipsticks, which provide skin care benefits, as well as bold, long-lasting lip color. 

With more men paying more attention to their personal appearance, skin care products for men record the highest growth of 9.5% in 2015. While skin care is driven by a gender focus, the fragrances category moves away from being gender-specific, especially niche scents.

 

 

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