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Self-chilling beverage can to make market debut

BY Allison Cerra

IRVINE, Calif. — Joseph Co. is introducing a new beverage that will be chilled without the use of ice or refrigeration.

The company said its West Coast Chill energy drink features a can that utilizes Microcool technology — which was developed, patented, and licensed by Joseph Co. — and includes an activation button on the can allows the beverage to drop 30 degrees within minutes. The beverage is based on natural ingredients and contains no sugar, no caffeine, and no artificial colors or flavors, Joseph Co. said.

West Coast Chill pure energy drink is scheduled to launch the end of the first quarter 2012.

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Jack Link’s shows love with meat bouquets, Sasquatch-themed cards

BY Allison Cerra

MINONG, Wis. — Beef jerky brand Jack Link’s has introduced an online Valentine’s Day promotion.

The brand said it is offering fans easy-to-follow instructions to create a Jack Link’s meat bouquet, which gives fans the chance to enter to win a Sasquatch gift pack filled with Jack Link’s products. What’s more, the brand also is touting Sasquatch-themed Valentine’s Day cards.

The materials are available on JackLinks.com/HappyValentinesDay.

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Nestlé celebrates Valentine’s Day with new treats

BY Allison Cerra

GLENDALE, Calif. — Nestlé is spotlighting some of its most popular brands with new seasonal items.

This Valentine’s Day, consumers can purchase the following items:

  • SweeTarts jelly beans: SweeTarts offers the iconic sweet and tart candies in jelly bean form. Offered in purple, turquoise and magenta packaging, the cherry- and grape-flavored treats carry a suggested retail price of $2.49 per 14-oz. bag;

  • Wonka heart toppers: Available for SweeTarts or Gobstoppers, this colorful, heart-shaped candy-filled tube is topped off with an oversized heart that also features a built-in gift tag. The suggested retail price is 99 cents per 1.2-oz. to 1.5-oz. size;

  • Paul Frank Nestlé Crunch king size bar: A Target exclusive, the limited-edition Paul Frank packaging features “Julius the Monkey.” What’s more, when you open the outer flap of the red box, there’s a space for you to write a message for your loved one. The 2.75-oz. size touts a suggested retail price is $1.99;

  • Butterfinger heart box: This heart-shaped box is filled with miniature candy bars and has a motto scrawled across the front of the box: “Nobody’s gonna lay a finger on my Valentine.” The 8-oz. carries a suggested retail price of $4.99; and

  • Wonka Exceptionals chocolate for Valentine’s Day: The candy, in its final year, is availabke in Scrumdiddlyumptious, Triple Dazzle Caramel, Fantabulous Fudge and Chocolate Waterfall. Each 3.5-oz. bar carries a suggested retail price of $1.99.

“Nestlé is always looking for new and fun ways to innovate the world of confections,” Nestlé USA Confections & Snacks spokeswoman Tricia Bowles said. “These captivating new products are an easy, delightful and fool-proof way to let someone special know you’re thinking of them this Valentine’s Day.”

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