BEAUTY CARE

SelectNY tapped as agency of record for Orly

BY Antoinette Alexander

NEW YORK — Professional nail care brand Orly International has chosen SelectNY as its creative agency of record.

"SelectNY is poised to elevate Orly to the next level with advertising communications and a brand identity that reflects the innovative heritage and dynamic future of Orly," stated John Galea, advertising and public relations manager for Orly.

The agency will devise brand strategy, messaging, advertising and packaging for Orly. SelectNY has a host of skin care, fragrance, hair and cosmetics clients already on retainer, and the addition of Orly will complement its roster to include eye-catching nail color.

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Madame Ines de la Fressange joins L’Oréal Paris as brand ambassador

BY Antoinette Alexander

PARIS — French beauty company L’Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

She joins the L’Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.

"Ines de la Fressange, our new L’Oréal spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing," stated Cyril Chapuy, global brand president of L’Oréal Paris. "An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible ‘je ne sais quoi’ to the brand."

De la Fressange started her modeling career when she was 17 years old, and it wasn’t long before she took part in fashion shows for such designers as Kenzo, Jean-Paul Gaultier and Christian Lacroix. She became Karl Lagerfeld’s muse at Chanel for several years, and in 1991 created her own brand, "Ines de la Fressange," and a store on the avenue Montaigne that was successful in France, the United States and Japan.

Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as a consultant and brand ambassador.

In 2008, for her 50th birthday, she appeared on the cover of Elle France.

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Want to live ‘future friendly?’ There’s an app for that

BY DSN STAFF

NORTHBROOK, Ill. — Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile application designed to help consumers live and shop more sustainably.

The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices. It is an interactive, social media-enabled carbon footprint gauge powered by P&G’s Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.

The app enables users to generate their own personal planet based on their responses to such multiple choice questions as, "What is the gas mileage of the car you drive in most often?" Once their planet has been established, users will be able to enhance or reduce the quality of their ecosystem by answering a question of the day. They also will receive tips to help them make simple choices, which can create meaningful results. Users will be able to post those sustainable tips on their Facebook walls.

"Our goal is to help our partners at P&G spread the word that the little changes we make every day can have a big impact on the environment," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide, which developed the app for P&G. "Hopefully this app will make us all a little more future friendly."

Consumers can sign up now to receive a reminder for the Earth Day launch date by scanning a QR code printed on point-of-sale materials at any of 10,000 participating stores, by going to FindYourFootprint.com or by searching the iTunes store or Android market.

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