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Select 55 introduces Little Lights

BY Allison Cerra

ST. LOUIS — Select 55 is rolling out smaller-sized cans and bottles at retailers nationwide.

New Select 55 Little Lights line include sleek 8-oz., 35-calorie cans, available in 12-packs; and 7-oz., 32-calorie clear glass bottles, available in six-packs.

"These new sizes for Select 55 provide more options for adults who want to enjoy a great beer with few calories," said Ryan Moore, senior director at Select 55. "We first introduced Select 55 to provide beer drinkers a premium lighter light beer option. As our drinkers have evolved, we saw an opportunity in the marketplace and developed ‘Little Lights’ to meet it. We think Select 55 drinkers will find them to be a great option for times when a smaller size is ideal."

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Partnership extensions announced by MillerCoors, NASCAR and Penske Racing

BY Allison Cerra

CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors’ brands.

MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

“We don’t make investment decisions like this without having a great sense of exactly what the alliance will deliver for our brands,” MillerCoors chief marketing officer Andy England said. “That’s why I’m so excited about our continued partnerships with NASCAR and with Penske Racing. NASCAR fans are among the most passionate and loyal fans in all of sports, and they love nothing more than getting together with friends to watch the race while enjoying a cold, refreshing Coors Light or a great tasting, never watered down Miller Lite. Our distributors and retailers know that, which is why they’re so supportive of our leadership in the sport.”

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Peanut Butter & Co., Stonyfield announce online promotion

BY Allison Cerra

NEW YORK — Peanut Butter & Co. and Stonyfield have teamed up for a month-long online promotion that encourages selected food bloggers to develop new breakfast recipes using peanut butter and yogurt.

Through Feb. 13, consumers are invited to to vote for their favorite recipe at NuttyAboutYogurt.com. The blogger whose recipe gets the most votes will receive $1,000. Meanwhile, consumers taking part in the promotion will be entered into a sweepstakes with five random winners will receive a prize pack containing products from Peanut Butter & Co. and Stonyfield valued at $100. What’s more, the first 20,000 people that vote also will receive $1-off coupons from both companies.

"We thought this promotion would be a perfect way to start off the new year. So many people are making commitments to eat better," Peanut Butter & Co.’s founder and president Lee Zalben said. "Breakfast is an integral part of a healthful diet, and combining wholesome ingredients like products from Peanut Butter & Co. and Stonyfield is an exciting way to get people thinking about breakfast in a new way."

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