As Seen on TV product offers homeopathic solution to skin tags
TREVOSE. Pa. — Media Enterprises scored big with the introduction of the As Seen on TV product Tag Away into the mass market. Within its first year on shelf, the homeopathic solution that promises to remove skin tags naturally has generated more than $18.3 million. That makes Tag Away one of the more significant contributors to the 18.4% annualized growth within wart removers, which generated $125.2 million in overall sales for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI data.
Segmenting by need keeps sales moving
Segmenting foot care by calling out products specifically targeting women is still a viable strategy for a category presently climbing at a 2.8% clip toward $672.7 million in device sales for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI.
(For the full category review, including sales data, click here.)
According to the 2012 National Foot Health Assessment commissioned by the Institute for Preventative Foot Health, more than l-in-4 consumers complain of overall foot fatigue or achy feet, with women significantly more likely to report having an adverse foot experience.
Creating differentiation by need, such as sports and fitness for the weekend warrior, is another way foot care devices has been segmented. Merck features a whole line of orthotics under the Dr. Scholl’s Active Series line "designed for athletes."
But there are other possible segmentations yet to be tapped — plantar fasciitis, for example. "We’re now giving the customer an option to address the plantar fasciitis issue. We’re excited about it," noted Steve Head, EVP Implus.
Plantar fasciitis is experienced by 2 million people at any one time and is the most common source for heel pain, according to the American Academy of Orthopaedic Surgeons. And the condition has more and more frequently appeared on the sports page of many newspapers with a number of professional athletes sporting the condition. The list includes Albert Pujols of the Los Angeles Angels, Tampa Bay Rays third baseman Evan Longoria, San Diego Chargers tight end Antonio Gates and NBA stars Pau Gasol of the Los Angeles Lakers and Joakim Noah of the Chicago Bulls, as recently reported by USA Today.
"It’s getting a lot of press," Head said. "[And that] gets people exposed to the fact that the issue is out there and that they’re not alone."
New KT Tape Pro features sweat-wicking synthetic blend
OREM, Utah — After a successful launch last year, KT Tape recently expanded its core line of kinesiology tapes to KT Tape Pro, which features a synthetic blend vs. the original cotton blend. Endorsed by volleyball Olympian Kerri Walsh, the new blend helps to better wick away sweat, enabling extended use for between four and seven days.