Secret Deodorant launches interactive website to help prevent bullying among girls
NEW YORK — In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.
Unique to the site is the archived #NiceAdvice section, where girls across the country can share their experiences, offer words of encouragement and provide examples of how they’ve successfully “Ganged Up For Good.” They can also search for advice from girls just like them. Weekly "What Would You Do" scenarios give girls the floor to share their perspective and success stories on how they would, or have, handled situations that could lead to mean behavior.
As the next evolution to the Secret Mean Stinks program, the hub brings together expert and peer advice to help girls keep the school year drama-free. Girls can log in with their Twitter handles to be immersed in an interactive dashboard, populated in real time and designed to educate and empower.
An ever-evolving platform that will change and grow as girls share, MeanStinks.com also includes:
#GangUpforGood challenges to inspire acts and words of nice, including joining the thousands of girls who have already taken the Secret Mean Stinks #bluepinky swear — painting their pinky nails blue and promising to keep bullying out of their group of friends;
Videos and photos from Secret Mean Stinks ambassador Demi Lovato;
Advice and tips from girl relationship expert Rachel Simmons;
Bullies Aren’t Cool educational rap by Secret Outlast spokeswoman Jenni Pulos, who was inspired by the Mean Stinks movement to join the cause — now available for free download;
The downloadable “Gang Up For Good” Kit featuring lessons and a detailed assembly plan for girls, schools and parents to bring the Mean Stinks movement to their community; and
Inspirational quotes, #bluepinky swear photo gallery, “Drama Free School Year” pledge, Mean Stinks posters and more.
Olivia Garden develops brush, comb cleaners
PITTSBURG, Calif. — Olivia Garden is looking to help beauty mavens extend the life of their brush with its The Brush Cleaner and The Comb Cleaner.
The Brush Cleaner extends the life of brushes by removing lost and tangled strands and digging deep to get rid of sticky and/or dry hair product residue. Featuring two tools in one, The Brush Cleaner cleans all brush sizes and models, and boasts an ergonomic handle that makes cleaning easy. Consumers can use the large side to rake through brush bristles to remove hair and buildup. The small size cleans thoroughly in specific areas. Repeat using both sides until brush is clean. Follow us with a quick soak and rinse using warm water and a little shampoo. Allow to air-dry. The suggested retail price is $14.95.
Remove unwanted residue and buildup from any comb with Olivia Garden’s Comb Cleaner. To remove hair, use small rake. To remove residue, insert the comb between the two cleaning rollers. Move the comb back and forth from one end to the other. The rotating bristles sweep away all residue sticking to the comb’s teeth. The suggested retail price is $8.25.
The products are currently available at Ulta Beauty locations.
The Art of Shaving teams up with Movember to fight cancers affecting men
NEW YORK – Procter & Gamble Prestige’s The Art of Shaving grooming brand is joining in the fight against cancers affecting men, by teaming up with global men’s health charity Movember.
Founded in Australia, Movember has developed into a global movement engaging guys to grow and women to support the "Mo" — slang for moustache — for the 30 days of November. Along the way, these participants raise awareness and funds for men’s health, specifically prostate and testicular cancer initiatives. The Art of Shaving encourages their well-kempt brethren to grow and groom bold Mo’s and participate in Movember’s 6th annual U.S. fundraising event.
To participate, men and women start by registering on Movember.com. From there, men must start Nov. 1 clean-shaven and grow their Mo for the month. As the Mo grows, it becomes the "hairy ribbon" for men’s health, and the guys growing them become walking billboards for 30 days. The Art of Shaving on Nov. 1 is inviting all registered MoBros to a complimentary Movember Hot Towel Shave available at the brand’s Barber Spa locations.
The Art of Shaving is calling on the members of their "brotherhood of shaving" across the country to register to participate, and pledges to match team donations made at The Art of Shaving stores or via the brand’s Movember team, up to $25,000.
The brand is kicking off the partnership with the release of the limited edition Horn Moustache Comb and grooming book, The Moustache Grower’s Guide written by Lucien Edwards.
"Movember is about men growing and women supporting the growth of real moustaches to open up much-needed dialogue around men’s health issues. We’ve found that each moustache generates 2,413 conversations in-person and online during the month, raising awareness which is saving and changing lives," stated Adam Garone, CEO and cofounder of Movember. "Our success is due to the 855,203 amazing supporters who participated globally in 2011, raising $126.3 million to change the face of men’s health."