BEAUTY CARE

Sears boosts in-store, online beauty presence

BY Antoinette Alexander

HOFFMAN ESTATES, Ill. — Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

The staffed beauty departments include such mass brands as Revlon, L’Oréal, Maybelline and CoverGirl. The concept also includes nail care from Sally Hansen, Nicole by OPI and Essie, as well as skin care and fragrances.

"We are pleased to offer our customers a comprehensive assortment of the cosmetics, skin care and nail care brands not typically found in department stores at the mall," stated Gary Schettino, VP and GMM of Sears men’s apparel and center core at Sears Holdings. "Our foray into beauty creates the perfect complement to our new approach to fashion at Sears. The introduction of affordable and well-known brands is another example of our continued commitment to offer our customers incredible value at a total style destination."

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BEAUTY CARE

Schick Hydro Blast makes debut

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

Schick Hydro Blast features skin guards, a hydrating gel reservoir, a flip trimmer and an ergonomically effective handle, the company stated. New to every Schick Hydro Blast razor is a travel case for added on-the-go convenience to protect the hydrating gel reservoir and razor cartridge for longer-lasting smooth shaves.

Schick Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 (Schick Hydro Blast 3) and $8.99 (Schick Hydro 5).

The Schick Hydro Blast 3 is designed to deliver high performance and protection for men seeking top performance at a better value than comparable alternatives. The Schick Hydro Blast 5 is designed to offer the latest in razor technology, including a new Flip Trimmer. A pack of four Schick Hydro refill blades is available for an average price of $11.49 (Schick Hydro 5) and $7.99 (Schick Hydro 3).

To help support the launch, Schick Hydro Blast is kicking off the Have a Blast campaign, which will award free travel gear, vacation trips and other exclusive prizes ranging from iPads to digital cameras. People can enter to win on the Schick Hydro Facebook page. Daily prizes will be awarded on the site now through July 1, and a grand-prize trip will be awarded in September.

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P&G recalls 10 shades of Clairol Natural Instincts

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has announced a voluntary recall of 10 shades of its Clairol Natural Instincts in the United States, Canada and Puerto Rico because of a mismatched ColorFresh! Revitalizer sachet in the kits that may create an unwanted color result.

The ColorFresh! Revitalizer gives consumers a boost of color two weeks after the initial coloring. Consumers with one of the impacted sachets can still use everything else in the kit, including the main colorant and color conditioning treatment, but should discard the ColorFresh! Revitalizer sachet, P&G stated.

The following shades are affected:

  • Natural Instincts shade 16 light auburn (Spiced Tea);

  • Natural Instincts shade 35 brown black (Ebony Mocha);

  • Natural Instincts creme shade 03G light golden blonde (Honey Creme);

  • Natural Instincts creme shade 7.5 dark blonde (Maple Creme);

  • Natural Instincts creme shade 21G medium golden brown (Caramel Creme);

  • Natural Instincts creme shade 23R medium auburn (Raspberry Creme);

  • Natural Instincts creme shade 30R dark auburn (Cherry Creme);

  • Natural Instincts creme shade 31 darkest brown (Coffee Creme);

  • Natural Instincts vibrant shade 9 natural light blonde (Blonde Vibrance); and

  • Natural Instincts vibrant shade 10 extra light blonde (Sun-Kissed Blonde).

P&G is removing the products in question from store shelves and has informed regulatory authorities in the affected countries.

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