BEAUTY CARE

Sealed with a kiss: Shoppers Drug Mart develops lip makeover app

BY Antoinette Alexander

CALABASAS, Calif. — Shoppers Drug Mart has partnered with FaceCake Marketing Technologies to create a new lip makeover mobile app that enables beauty mavens to use their iPhones to view a lipstick shade on their own image.

The app is debuting during the retailer’s Free Express Lip Makeover campaign in celebration of Valentine’s Day.

Lip makeover combines FaceCake’s proprietary image animation and interactive try-on technologies to bring the benefits of "TryVertising" to the consumer’s pocket. By choosing from the latest lipstick colors from such brands as Bare Escentuals, Dior, Smashbox and Lancome, customers can use the mobile application to preview their pucker with a number of shades. They then can animate and send their kisses to family and friends.

"The lip makeover application allows Shoppers Drug Mart to put a lipstick aisle in every purse," stated Lori Sroujian, manager of digital marketing for Shoppers Drug Mart. "We are thrilled that FaceCake extended our store’s reach to wherever our consumers are, while also providing a fun viral app."

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L’Oréal chairman bids company adieu

BY Antoinette Alexander

PARIS — French beauty company L’Oréal has announced the departure of Lindsay Owen-Jones, the company’s longtime chairman.

The company stated that Owen-Jones wished to complete the transfer of responsibilities to his successor, Jean-Paul Agon, before his 65th birthday on March 17, as planned and announced at the annual general meeting in 2005.

Owen-Jones has spent 42 years with the group, including 23 years as chairman. He has served solely as chairman since he relinquished the CEO role to Agon in 2006. According to L’Oréal, Owen-Jones has been appointed honorary chairman and will continue to be a director of L’Oréal and chairman of the L’Oréal Foundation.

"I am truly delighted that the great project I had formulated from the outset has become reality. I would like, in particular, to express my thanks to the board for the honor it has conferred on me with this distinction," Owen-Jones stated. "I have every [confidence] in the future of L’Oréal and in the ability of Jean-Paul Agon and his teams to successfully continue this remarkable adventure."

Added Agon, "I feel immensely proud. I am extremely honored and fully aware of the responsibility this appointment entails. I would like to express my heartfelt respect and gratitude to Sir Lindsay Owen-Jones for his support and his inspiration. L’Oréal has entered a new phase in its history: the universalization of beauty. We have all the resources for this new conquest as we continue the great L’Oréal adventure."

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Nicole by OPI responds to ‘Bieber Fever’ by reissuing nail polish collection

BY Antoinette Alexander

LOS ANGELES — Nicole by OPI has announced that it will reissue its sold-out One Less Lonely Girl nail lacquer shades, inspired by the songs and fans of pop star Justin Bieber.

With more than 1 million bottles sold since the December 2010 launch, Nicole by OPI plans to ship triple this number to meet consumer demand.

Featuring 14 shades domestically and 24 shades internationally, One Less Lonely Girl collections sold out in 3,000 Walmart doors and in all Shoppers Drug Mart locations — the largest retailer in Bieber’s home country of Canada — within weeks, according to Nicole by OPI EVP and artistic director Suzi Weiss-Fischmann.

One Less Lonely Girl lacquers will be reshipping to retailers around the world, including Walmart, Ulta, Target and Sears in the United States. The product’s high demand has opened new untapped markets for Nicole by OPI, according to Weiss-Fischmann, including Walgreens and Claire’s, which also will be selling the collection.

New product influx is timed with the launch by Paramount Pictures on Friday, Feb. 11, of Bieber’s autobiographical film, "Never Say Never."

The One Less Lonely Girl Collection was conceived to raise awareness for Pencils of Promise, an organization that builds sustainable schools for underserved children in the developing world. In addition to educating consumers about this nonprofit, Nicole by OPI has committed to building two such schools.

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