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Seal Shields protect iPhones, iPads from germs

BY Allison Cerra

LAS VEGAS — An iPhone and iPad waterproofing solution that offers antimicrobial product protection has hit the market.

Seal Shields are form-fitting, polyurethane covers that make iPhones and iPads 100% waterproof, washable and disinfectable, according to the product’s manufacturer. The product, which is completely invisible and preserves the original Apple design, contains an antimicrobial fungistatic agent that protects the product by inhibiting the growth of microbial bacteria, mold, mildew and fungi on the products’ surfaces.

"Our healthcare customers are using more touchscreen devices and they are demanding solutions which not only protect those products from scratches, but also from harmful bacteria and viruses," Seal Shield CEO Bradley Whitchurch said. "Seal Shields allow practitioners to wash and disinfect their touch screen devices, protecting the healthcare workers and their patients from infection."

Seal Shields are priced from $19.99 and are available worldwide through major retailers and distributors for iPhone4, iPhone4s, and iPad2.

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Report: Dr Pepper Snapple Group set to gear 10-calorie beverages toward women

BY Allison Cerra

PLANO, Texas — Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company’s Dr Pepper brand.

The company’s Dr Pepper Ten brand, which debuted in October, removes the "diet" stigma by marketing the 10-calorie beverage toward men through a campaign that underscored "it’s not for women." According to a report published by the Dallas Morning News’ Biz Beat Blog, however, DPS is set to bring 10-calorie beverages to its 7Up, Sunkist, Canada Dry, A&W and RC brands, and will target both men and women.

"The male-centric tongue-in-cheek messaging is unique to Dr Pepper Ten and will remain so," DPS spokesman Chris Barnes was quoted as saying. "The other flavors are being tested with advertising that targets both men and women."

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Snapple combines tea, lemonade in new diet beverage

BY Allison Cerra

PLANO, Texas — Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.

“Some combinations are too perfect to pass up,” Snapple VP marketing Regan Ebert said. “Snapple is always looking to make the Best Stuff even better and the new Diet Half ‘n Half offers our fans a tasty, low-calorie combination of two classic flavors that is sure to please, whichever side you’re rooting for.”

Snapple Diet Half ‘n Half now is available at participating retailers nationwide in individual 16-oz. bottles for $1.39 and 6-packs for $5.99. It is also available in 16-oz., 32-oz. and 64-oz. 12-packs.

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