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Seagram’s Escapes introduces new packaging

BY Allison Cerra

ROCHESTER, N.Y. Seagram’s Escapes recently introduced new packaging that showcases its colorful, flavored malt beverage to consumers.

The new bottle features a transparent label on each bottle for easy viewing of the refreshing beverage inside. The new pressure sensitive label found on the 11.2 ounce bottles contains lightly screened graphics of a beach scene. The secondary packaging helps tell the brand story of how Seagram’s Escapes celebrates and complements moments when people can “unwind.”

“The main goal of the Seagram’s Escapes packaging redesign was to provide a contemporary look that today’s consumers can relate to. We feel that our new packaging helps people envision themselves enjoying our beverage flavors and unwinding at the same time,” said Jennifer McCauley, brand manager for Seagram’s Escapes.

The new packaging hits store shelves nationally this month.

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Go Green Expo heads to ‘City of Brotherly Love’

BY Allison Cerra

NEW YORK Go Green Expo, one of the nation’s largest eco-friendly business and consumer lifestyle showcases, returns to Philadelphia for the second year in a row.

Go Green Expo invites business leaders, eco-minded consumers and their families to explore every aspect of green living and sustainable business practices including energy, home and building, transportation, electronics, food and health and beauty. The expo, which will be held April 16 through 18 at the Greater Philadelphia Expo Center, will provide attendees with keynote speakers and panel discussions including such relevant and timely topics as green entrepreneurs, triple bottom-line energy management and more. Additionally, a special panel discussion about eco-entrepreneurism will be moderated by Leanne Krueger-Braneky, executive director of the Sustainable Business Network of Greater Philadelphia. The panel will include Go Green Expo founder and CEO Bradford Rand and members from Entrepreneurs Organization, one of the nation’s premier business groups. Attendees will hear tips for starting an eco-friendly organization from seasoned business owners and other aspects of being an environmentally-minded executive.

Key exhibitors include earth-friendly paper goods company Marcal and sustainable printing service Print Responsibly.

For more information and a full schedule of the show’s events, please visit www.gogreenexpo.com.

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Cheetos unleashes Mighty Zingers

BY Allison Cerra

PLANO, Texas Cheetos lovers are in for the ultimate treat as a new cheesy innovation called Cheetos Mighty Zingers — the tiniest Cheetos snacks ever made and marketed — are making their debut.

Building on the launch of Cheetos Giants in 2009, this year Cheetos switched things up in the flavor lab to give fans just the opposite type of fun snacking experience: combining two unique flavors in a miniature version of the cheesy snacks.

“We’re always looking for ways to bring fun into our consumers’ lives and offer them products that provide a release from their busy days,” said Rudy Wilson, VP marketing, Frito-Lay. “From the flavors to the shape, we’re excited to see how people enjoy and play with this tiny two-taste Cheetos snack.”

Mighty Zingers are available in two varieties, including Ragin’ Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for $2.99. Cheetos Mighty Zingers also will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.  

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