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Seagram’s amps up malt beverage market with Smooth line

BY Allison Cerra

ROCHESTER, N.Y. — Seagram’s has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram’s Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

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Food Channel predicts top 10 beverage trends

BY Allison Cerra

CHICAGO — The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

After gathering information from readers’ responses to a beverage trend survey posted on its website, the Food Channel outlined the following trends:

  1. D.I.Y. flavor: Taking flavor matters into our own hands;

  2. Parental discretion advised: Lots of buzz around beverages and kids;

  3. Iced coffee is scalding hot: Consumption of this cold caffeinated beverage has heated up;

  4. For medicinal purposes only: No shortage of ways to "drink to your health;"

  5. Sipping seasonally and simply: Making a more conscious effort to drink locally;

  6. Fast food beyond the fizz: Specialty drinks are getting as much play as burgers and fries;

  7. Craft beers: Sales of craft brews are seeing double-digit increases;

  8. Bourbon booming: The retro revival of the classic cocktail;

  9. Show biz: Beverages are being offered more starring roles; and

  10. Drinking ourselves thin: Need to enjoy drinks without drinking in the extra calories.

"Our Food Channel beverage survey confirmed what we’ve seen in the marketplace," the Food Channel VP and editor-in-chief Kay Logsdon said. "It indicated we’re drinking more water these days, although we like to dress it up a little. And, it told us that coupons have little or no influence on whether we purchase a beverage at a fast food restaurant."

Click here to view the full results.

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Birds Eye brings restaurant-style vegetable dishes to frozen food aisle

BY Allison Cerra

MOUNTAIN LAKES, N.J. — Birds Eye has expanded its line of Steamfresh Chef’s Favorites varieties for consumers looking to bring restaurant-style vegetables to the dinner table at home.

The lineup includes the following dishes:

  • Lightly sauced primavera vegetable risotto;

  • Lightly sauced mushroom and green bean risotto;

  • Lightly sauced creamed spinach; and

  • Lightly sauced roasted red potatoes and green beans with parmesan olive oil sauce.

Birds Eye’s Steamfresh Chef’s Favorites items can be found in the frozen food aisle of supermarkets nationwide and carry a suggested retail price range of $2.69 to $3.09 per item.

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