BEAUTY CARE

SDM to launch specialty beauty concept store

BY Antoinette Alexander

TORONTO Shoppers Drug Mart is launching a new beauty concept store that will offer, in addition to a full-service pharmacy, an extensive selection of skin care and dermatological products, prestige cosmetics and fragrances.

The first of these stores, whose name has yet to released, is expected to open in Ontario in July. The new concept is an extension of the company’s Beauty Boutique format first launched in 2003.

Serving as president of the new concept is Shelley Rozenwald. Rozenwald, who has brought more than 100 brands to Canada in her career, will be responsible for the development and rollout of the new concept.

The new beauty concept store will be smaller than a traditional Shoppers Drug Mart, encompassing about 5,000 square feet of selling space.

In addition to the new concept, the company also plans to continue with the rollout of up to 40 additional Beauty Boutiques in select drug store locations in 2008.

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Greyson listed on electronic OTC exchange

BY Antoinette Alexander

DELRAY BEACH, Fla. Greyson International Inc. is now trading on the Pink Sheets electronic OTC exchange as a public entity under the symbol “GYSN,” the company announced on Wednesday.

Company president and chief executive officer Harvey Tauman plans to expand upon the company’s product line, enhance product effectiveness and build the brand name through a multi-faceted marketing strategy.

The company plans to market its products through short- and long-form infomercials on television and radio, in magazine ads, catalogs, retail and prestige stores, as well as on the Internet.

“Becoming a publicly traded company will also allow us to continue our due diligence in finding the best available technologies and offering state-of-the-art methods of delivery of advanced ingredients to the skin,” stated Tauman.

Greyson International is a developmental stage company that markets health and beauty aid products including six cosmetic products in the Aspirations by Jennifer Greyson line.

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P&G looks to acquire Frederic Fekkai brand

BY Antoinette Alexander

CINCINNATI Procter & Gamble is looking to acquire from private equity firm Catterton Partners high-end hair care brand Frederic Fekkai & Co., according to reports.

Terms of the deal were not disclosed.

The deal would expand P&G’s portfolio and add to its line of upscale beauty products that includes SK-II skin care.

According to reports, Fekkai will have a ongoing role and will continue to drive creative efforts, brand image and product development.

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