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SDI launches iPhone, iPod application for allergy sufferers

BY DSN STAFF

NEW YORK The addition of SDI’s Pollen.com allergy applications to the growing number of iPhone/iPod touch-friendly, health-related applications is just the latest example of how an e-health evolution is more and more becoming a part of America’s daily lexicon.

 

Already, there are more than 100 health-related applications available for the Apple products, including FDA for iPhone and WebMD Mobile. According to Apple COO Tim Cook, those apps are available to some 37 million users — that’s how many iPhones and iPod touches are currently on the market.

 

 

Concerned about what exactly those food additives in your favorite snack are? There’s an app for that. Worried about your blood pressure or heart rate? There’s an app for that. Want to know what your blood-sugar level means? There’s an app for that, too.

 

Indeed, while SDI was preparing for its official Pollen.com iPhone app launch, two Northwestern University teams took home the top two prizes awarded in the Diabetes Mine Design Challenge last week. The challenge? Develop an iPhone app that diabetics could use to help manage their condition.

 

Next month, Apple plans to release an updated iPhone 3.0 with support for Bluetooth-enabled medical peripheral devices, like Johnson & Johnson’s LifeScan glucometer. And while Apple is updating its iPhone capabilities, Palm will be introducing its Palm Pre, slated to debut June 6 on the Sprint network. The Palm Pre is expected to give Apple’s iPhone a run for its money, but at the very least, it’ll open the door of health-related mobile apps to that many more users.

 

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Downy launches program to aid hospitalized children

BY Allison Cerra

CINCINNATI Downy fabric softener, in partnership with Quilts for Kids, Inc., has launched the Downy Touch of Comfort program, designed to deliver personalized, hand-made quilts to children staying in Children’s Miracle Network hospitals throughout the country.

Chandra Wilson, a mother of three and star of “Grey’s Anatomy,” has joined Downy’s efforts to try and comfort as many children as possible.

“The Downy Touch of Comfort program delivers to children exactly what it says — comfort when kids need it most,” said program spokeswoman Chandra Wilson. “As a mom, most of my life focuses on caring for my children and making sure they are safe and secure wherever they may be. It brings me a great deal of joy to be a part of this program and know that Downy is partnering with these wonderful organizations to help children feel more comforted and at ease in an unfamiliar and sometimes intimidating place.”

People across the United States can add a “touch of comfort” in their communities in numerous ways by visiting DownyTouchofComfort.com to help make a difference in a child’s life. At the site, people can make donations to benefit the program, volunteer to deliver quilts or even learn how to become a local ambassador. In addition, the quilting community can visit the site to request a quilt kit or they can design their own quilt and send it to their local Quilts for Kids chapter or headquarters for distribution.

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First-ever music and sound envelopes launched by American Greetings

BY Allison Cerra

CLEVELAND American Greetings has announced the launch of the first-ever music and sound envelopes, according to the company.

This patent-pending design has an innovative mechanism in the opening flap, which triggers music or sound to be played each time it is opened. These mailable envelopes allow consumers to add a surprising burst of sound to almost any greeting card. The new envelopes also feature themed designs to create an exciting way to package a greeting card that’s not only visually appealing, but also a lot of fun.

“We know that consumers want to create memorable experiences when celebrating special occasions to show their friends and family just how much they care,” said Mary McClain, new product concepts creative director American Greetings. “Music and sound envelopes are a unique way to customize a song or sound clip to an already carefully selected greeting card and it adds such a wonderful surprise when the envelope is opened.”

Featuring a variety of songs and sounds, the collection has everything to delight recipients, ranging from “What I Like About You” by The Romantics, “You Got It (The Right Stuff)” from New Kids on the Block, and “Happy Birthday” to people cheering and animal noises. The envelopes are perfect additions to any birthday or other festive occasion.

Retailing for $3.49, music and sound envelopes can be found at leading specialty, mass, grocery and drug store channels nationwide. Visit www.corporate.americangreetings.com for more information or store locations.

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