HEALTH

ScriptPro wins FDA database contract

BY Jim Frederick

MISSION, Kansas The U.S. Food and Drug Administration has awarded a contract to ScriptPro USA Inc. to provide a searchable drug database for the agency’s internal use.

The data will be based on the drug information resource provided by ScriptPro to support its pharmacy automation systems, and will include all prescription and over-the-counter drug products available for human use in the United States.

Behind the FDA’s decision: ScriptPro’s deep and wide-ranging information capabilities. The pharmacy technology and robotics firm says it develops and maintains the largest and most complete electronic image database of drug and over-the-counter products.

Among the features the FDA is looking for: on-screen images of drugs and drug packaging for verification; data on all versions of each drug released in the market, including images, markings and other descriptive elements; auxiliary warning labels applicable to the products; and drug-specific alerts including FDA black box warning labels.

ScriptPro said it will work “closely with pharmaceutical and OTC manufacturers to incorporate new products and changes into the database,” and will monitor the agency’s internal records and provide information to keep FDA data current.

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NAD recommends Nutrition 21 end claims its supplement aids memory

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Tuesday recommended that Nutrition 21, the marketer of Core4Life Advanced Memory Formula, discontinue with claims that its supplement improves memory.

Specifically, NAD challenged Nutrition 21’s “unqualified claims” that Advanced Memory Formula “Improves Memory & Recall,” “Increases Alertness & Concentration” and “Helps Improve Focus and Vitality.” These claims were not supported by the evidence, NAD asserted, and should be discontinued or modified to more accurately reflect the existing evidence.

Nutrition 21 appreciates “NAD’s careful consideration in making its decision and agrees to take the NAD’s conclusions and recommendations in this matter into account in future advertising of its Core4Life Advanced Memory Formula product,” the company said.

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Tylenol Warming Liquids promotional taxis ferry customers free of charge

BY Alaric DeArment

PHILADELPHIA McNeil Consumer Healthcare on Monday relocated its Tylenol Warming Taxies from Boston—the taxies will be picking passengers up free-of-charge in front of select CVS/pharmacy locations Dec. 1-7.

The makers of Tylenol Warming Liquids have embarked on a multi-city tour offering passengers access to free taxi rides so they can warm up. The guerilla marketing tactic has already proven a success in New York and Boston, and will be moving to Washington following its tour through Philadelphia.

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