HEALTH

Scratch and sniff Mentholatum Nighttime Vaporizing Rub to reach retail this fall

BY Michael Johnsen

ORCHARD PARK, N.Y. — The Mentholatum Co. on Thursday announced the launch of Mentholatum Nighttime Vaporizing Rub, a chest rub specially formulated for nighttime use.
 
Mentholatum Nighttime Vaporizing Rub will be available at retailers this fall, just in time for the height of the cough and cold season. The suggested retail price is $6.99, and during its launch a $1 coupon will be included on each box, along with a Scratch and Sniff sticker, allowing consumers to experience the scent before purchase.
 
“We listened to consumers to better understand how they used chest rubs and what their needs and preferences are,” stated Angela Ho, Mentholatum US marketing director for heritage and pain relief products. “Not surprisingly, we found they use a chest rub because it is effective at relieving coughs. But we also found that consumers would use chest rub more often if we can improve the scent. Parents will find their children more willing to allow them to apply a chest rub with a more pleasant scent.”
 
Mentholatum Nighttime Vaporizing Rub will join Mentholatum Original Ointment and Mentholatum Cherry Vaporizing Rub for Kids to complement the Mentholatum product suite. “We are very excited to offer this to consumers,” said Jean Legros, VP of marketing and sales of Mentholatum US company. “This is our 125th year in business helping provide a healthier life for American families. We take our relationship with our customers very seriously — we will continue to innovate and bring them products that meet their needs.”
 
 
 
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HEALTH

Psi Health Solutions reports expanded Target distribution

BY Michael Johnsen

PACIFIC GROVE, Calif. — Psi Health Solutions announced it will expand its distribution of Psi Bands at Target to approximately 1,000 Target stores in April.
 
“We are honored to be a part of Target’s pre and post-natal curated set of products that emphasizes health and wellness during a special time in mom’s life,” said Romy Taormina, nausea relief chief Psi Bands. “We are pleased to offer the mom-to-be a drug free, stylish choice to relieve her morning sickness.”  
 
Psi Bands are acupressure wrist bands for the relief of nausea due to pregnancy, as well as travel, chemotherapy and anesthesia.
 
 
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Hot Concepts: Vitamins That Give Back

BY DSN STAFF

Walgreens last year extended its exclusive relationship with Vitamin Angels to help provide children and mothers in at-risk populations with essential vitamins and minerals, and in so doing continued to strike a chord with aspirational consumers.

(Click here to view the full Category Review.)

Through 2017, Walgreens and its vitamin brand partners will donate 1% of retail sales from vitamin purchases of participating brands. Walgreens’ Vitamin Angels campaign to date has raised $5.5 million and reached more than 21 million children.

"Every mom wants their kids to be healthy and strong,” said Katlyn, a real-life mom in the video, “Katlyn’s Story,” part of a series on Walgreens’ YouTube channel about Vitamin Angels. “But when you’re choosing between gas and paying the rent, and vitamins, you’re probably going to choose gas and paying the rent.”

According to research by BBMG and GlobeScan, more than one-third (38%) of consumers globally identify themselves as aspirational, which is defined by their desire for responsible consumption and the brands they buy acting in the best interest of society.

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