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Scottish Spirits to roll out on-the-go product

BY Allison Cerra

FORT LAUDERDALE, Fla. — Scottish Spirits Imports is introducing a product that can be enjoyed on the go by featuring a resealable latex cap.

Scottish Spirits in a Can features the brand’s single grain scotch whisky, containing 40% alcohol by volume and 80% proof, in a 100% recyclable aluminum can.

The suggested retail price is $5 for a can (12 fl. oz./355 ml) and is expected to roll out next month.

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Kraft offers ‘fresh take’ on meals

BY Allison Cerra

GLENVIEW, Ill. — Kraft Foods has unveiled Kraft Fresh Take, the company’s latest mealtime solution, in dairy aisles nationwide.

Kraft Fresh Take combines Kraft Natural cheeses and seasoned breadcrumbs that are designed to provide a "flavor upgrade" to ordinary dishes, the company said. The product launch also includes a website, KraftFreshTake.com, which houses recipes that use Kraft Fresh Take as an ingredient.

Kraft Fresh Take is available in six varieties — Southwest three cheese, Italian parmesan, rosemary and roasted garlic, cheddar jack and bacon, chili lime and panko, and savory four cheese — for a suggested retail price of $2.99.

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Kellogg’s characters to don milk mustache

BY Allison Cerra

BATTLE CREEK, Mich. — As part of its "Love Your Cereal" initiative, Kellogg’s announced that it has partnered with the National Milk Mustache Got Milk? campaign.

The company said its popular cereal characters — including Rice Krispies characters Snap!, Crackle! and Pop!, Mini from Frosted Mini Wheats and Frosted Flakes’ Tony the Tiger — will appear in their first-ever "milk mustache" ad to emphasize the consumption of cereal and milk as a healthy way to start the day.

"At Kellogg’s, we know that a bowl of cereal and milk is a great, nutritious way to start your day," said Doug VanDeVelde, Kellogg SVP marketing and innovation-ready-to-eat cereal. "So, it just made sense to bring our two brands together in a fun way while continuing to engage moms about the many nutritional benefits of cereal with milk. In fact, this dynamic duo delivers 10 important nutrients to kid’s diets."

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selamor says:
Feb-25-2013 04:57 pm

I heard that Mr. Kellogg carried a chunk of his own fecal matter around in a napkin to boast the health benefits, fiber content and purity of his cereal; being that it was odorless as a result of eating his product, when he pioneered his label back in the early days. nettiarpa

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