BEAUTY CARE

Schmidt’s Naturals moves beyond deodorant with latest launch

BY David Salazar

PORTLAND, Ore. — Schmidt’s Naturals is bringing its mission of creating natural personal care products beyond its selection of deodorants. The company has introduced the new line of Schmidt’s Bar Soaps in six scents that mirror its deodorant line, each of which contains a different natural exfoliant.

"We are delighted to extend Schmidt's product lines beyond our signature deodorants. The development of bar soaps is just the beginning to a growing line of innovative plant and mineral powered products,” founder and chief product officer Jaime Schmidt said. “We are truly amplifying the needs of our consumers and incorporating their voices into our own unique POV. Our soaps are a direct response to customer demand.”

The bar soaps come in scents of rose and vanilla with exfoliating vanilla bean, bergamot and lime with exfoliating orange peel, ylang ylang and calendula with exfoliating apricot seed, lavender, and sage with exfoliating jojoba seed and cedarwood and juniper with charcoal and exfoliating volcanic sand. There also is a fragrance-free bar soap.

The products’ natural formulations are free of such additives as SLS, phthalates, PEG, artificial dyes and artificial fragrance. The saponified soaps contain no compacted detergents and are certified vegan and cruelty-free.

“This is a turning point in the natural industry and we are taking it to a new level by continuing to listen to our consumers and produce the highest quality products,” Schmidt’s Naturals chief global strategy officer Michael Cammarata said. “Schmidt's is outselling conventional deodorants in Target and driving more traffic into stores than any other natural brand. The consumers want more products from Schmidt's, and we are listening.”

The company said that it is planning a nationwide retail launch for early 2018, with the soaps currently selling on its website for $5.49 each. 

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Coty details results of its search for Sally Hansen

BY David Salazar

NEW YORK — Despite having her name attached to one of the nation’s best-known nail brands, the real identity of Sally Hansen had been a mystery — at least until Coty set out three years ago to figure out who she was. The search, initiated by Sally Hansen VP global marketing at Coty Jeremy Lowenstein, saw a team of investigative journalists narrow the nearly 50,000 women with the name down to 14,000, eventually finding an obituary of a factor worker at Sally Hansen Cosmetics that led them to two of Sally Hansen’s living relatives.

Sally Hansen acquired her parents’ cosmetics store Le Finné in 1935, turning into the House of Hollywood company headquarters, where she created brands and products across such categories as hair care, cosmetics and fragrances. In 1941 she took House of Hollywood national, expanding it into Sally Hansen, Inc. in New York in 1945, and trademarking the “Hard as Nails” treatment in 1957, creating the starting point for brand’s portfolio and one of its best-selling products even today. In addition to running the cosmetics company, Hansen chaired the California Cosmetics Association and was a beauty columnist for the Los Angeles Times, penning advice about beauty and personal care.

"Sally was part of a wave of women entrepreneurs who pioneered both fashion and beauty empires for women created by women," Lowenstein said. "She really spoke to the needs of all women regardless of age and economic backgrounds, encouraging them to be bold, outspoken, and beautiful."

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CVS Pharmacy brings largest new format flagship to Times Square

BY David Salazar

WOONSOCKET, R.I. — CVS Pharmacy’s largest location featuring its new store format is now open to shoppers at the “crossroads of the world.” The company’s new two-story flagship Times Square location features CVS Pharmacy’s expanded health and beauty focused format the company rolled out earlier this year.

"We're excited to bring our enhanced customer experience to Times Square, one of the world's most vibrant and visited neighborhoods," said CVS Pharmacy SVP front store business and chief merchant Judy Sansone — who discussed the new format with Drug Store News in April. "This store features the newest experiences CVS Pharmacy has to offer in health, wellness and beauty."

The store features “Discovery Zones” that let shoppers browse an assortment of products across such themes as healthy eating on the go, advanced skin care, sleep and mood, and connected health, among others. The company’s new elevated beauty assortment will feature prominently and include a K-Beauty pop-up shop within the store featuring nearly 500 Korean beauty products across skin care and beauty, including cosmetics, masks and personal care products curated in partnership with the pop-up shop’s co-creator, Korean beauty expert Alicia Yoon of Peach & Lily. This follows the company’s roll out of its K-Beauty HQ to 2,100 locations with Yoon.  

Also featuring prominently is the retailer’s “moving from sick-care to self-care” OTC aisles, which focus on active nutrition, connected health, immunity and sleep. The product selection includes products for holistic solutions, a broader selection of vitamins and supplements and expanded nutrition products that include protein powders and superfood mix-ins. The new store also will showcase CVS Pharmacy’s recent better-for-you food efforts, including various healthy eating “Trend Zone” displays that include paleo, raw and vegan snacks. About half of the store’s food options will be healthier food choices.

Beyond the front-store features, the new store also includes expanded health services. In addition to a MinuteClinic walk-in clinic, the flagship features an Optical Center where patients can receive comprehensive eye exams, diagnosis and treatment of eye disease, as well as contact lens fittings and prescriptions. The store also includes the company’s new pharmacy personalization efforts, including digital tools in its mobile app that help with medication adherence.

The company also is bringing its ever-evolving digital offerings to shoppers at the new location, including CVS Curbside, payment in the mobile app through CVS Pay and mobile management of ExtraBucks Rewards.

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