BEAUTY CARE

Schick Quattro launches Titanium line

BY Antoinette Alexander

MILFORD, Conn. Energizer’s Schick brand has announced the launch of its new Schick Quattro Titanium and Schick Quattro Titanium Trimmer.

With a four-Titanium blade razor, the Schick Quattro Titanium provides a comfortable and smooth shave with less irritation, according to the company. Featuring the latest innovations from Schick, the Quattro Titanium’s new edging blade makes sculpting a desired look easy, and allows men to address such hard to reach areas as under the nose.

The new Schick Quattro Titanium Trimmer provides all the benefits of a four titanium blade razor, with the added bonus of a precision edging blade and an electric trimmer. This stainless steel, battery-powered trimmer provides an adjustable setting for sculpting and maintaining a specific look. The trimmer offers a four-level adjustable comb/cover to achieve the desired length.

The Schick Quattro Titanium and Quattro Titanium Trimmer is now available at mass food and drug retail outlets nationwide. The Schick Quattro Titanium has a suggested retail price of $9.99 for the handle with two additional razor cartridges. The Schick Quattro Titanium Trimmer has a suggested price of $10.99 for the handle with one razor/edging cartridge.

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Dyna Tabs introduces Aloe Vera Face Masks

BY Antoinette Alexander

NEW YORK Dyna Tabs has announced the launch of its new Aloe Vera Face Masks, which promise to rejuvenate the skin and diminish signs of aging, wrinkling, and UV ray damage.

Research has shown that there is a continued demand for anti-aging products within the baby boomer demographic. The desire to look young still permeates today’s youth-based culture and translates into a strong continued interest in products that address the prevention of aging, stated Dyna Tabs. In 2006, the 7.8 billion dollar skin care category posted sales gains of more than 3 percent.

What Aloe Vera Face Masks unique is that it comes with a bonus CD to give beauty shoppers the “spa effect” in their home.

The face masks come in an 8-pack with the bonus spa musical CD in a gift box or can be purchased individually.

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NXT introduces illuminating men’s skin care line

BY Antoinette Alexander

BOSTON NXT, which is part of the Clio group of brands and products, is rolling out in April a new men’s skin care line that is bound to light up the category.

The new formulas, which will officially launch as a shave-prep regimen in April, are packaged in sleek bottles that use patent-pending lighting technology to illuminate periodically on the retail shelf or in the consumers’ bathroom for up to one year.

The line will include a light face wash, light (low foam) shave gel, light post shave and light moisturizer. In June, the line will expand to include body wash, deodorant, antiperspirant and body spray, all of which will be “light” formulas. The formulas are made with non-irritating surfactants, lubricants and conditioners derived from organic compounds or natural extracts wherever possible. All of the products are paraben-free.

The retail price ranges between $4.99 and $5.99. A portion of the profits from the sale of NXT will be donated to various cancer research organizations including the Dana Farber Cancer Institute in Boston.

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