BEAUTY CARE

Schick Hydro Blast makes debut

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

Schick Hydro Blast features skin guards, a hydrating gel reservoir, a flip trimmer and an ergonomically effective handle, the company stated. New to every Schick Hydro Blast razor is a travel case for added on-the-go convenience to protect the hydrating gel reservoir and razor cartridge for longer-lasting smooth shaves.

Schick Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 (Schick Hydro Blast 3) and $8.99 (Schick Hydro 5).

The Schick Hydro Blast 3 is designed to deliver high performance and protection for men seeking top performance at a better value than comparable alternatives. The Schick Hydro Blast 5 is designed to offer the latest in razor technology, including a new Flip Trimmer. A pack of four Schick Hydro refill blades is available for an average price of $11.49 (Schick Hydro 5) and $7.99 (Schick Hydro 3).

To help support the launch, Schick Hydro Blast is kicking off the Have a Blast campaign, which will award free travel gear, vacation trips and other exclusive prizes ranging from iPads to digital cameras. People can enter to win on the Schick Hydro Facebook page. Daily prizes will be awarded on the site now through July 1, and a grand-prize trip will be awarded in September.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

P&G recalls 10 shades of Clairol Natural Instincts

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has announced a voluntary recall of 10 shades of its Clairol Natural Instincts in the United States, Canada and Puerto Rico because of a mismatched ColorFresh! Revitalizer sachet in the kits that may create an unwanted color result.

The ColorFresh! Revitalizer gives consumers a boost of color two weeks after the initial coloring. Consumers with one of the impacted sachets can still use everything else in the kit, including the main colorant and color conditioning treatment, but should discard the ColorFresh! Revitalizer sachet, P&G stated.

The following shades are affected:

  • Natural Instincts shade 16 light auburn (Spiced Tea);

  • Natural Instincts shade 35 brown black (Ebony Mocha);

  • Natural Instincts creme shade 03G light golden blonde (Honey Creme);

  • Natural Instincts creme shade 7.5 dark blonde (Maple Creme);

  • Natural Instincts creme shade 21G medium golden brown (Caramel Creme);

  • Natural Instincts creme shade 23R medium auburn (Raspberry Creme);

  • Natural Instincts creme shade 30R dark auburn (Cherry Creme);

  • Natural Instincts creme shade 31 darkest brown (Coffee Creme);

  • Natural Instincts vibrant shade 9 natural light blonde (Blonde Vibrance); and

  • Natural Instincts vibrant shade 10 extra light blonde (Sun-Kissed Blonde).

P&G is removing the products in question from store shelves and has informed regulatory authorities in the affected countries.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Scent, moisturizing qualities drive consumers to buy certain soap products

BY Antoinette Alexander

CHICAGO — When shopping for soap, bath and shower products, scent and moisturizing capabilities are cited most often as influencing purchase decisions, according to a recent Mintel survey.

According to the survey, 38% of respondents who have purchased soap said their decision is based mainly on scent, while 35% said they prefer shower products with extra moisturizers.

"Although many top brands have answered demand for these qualities, there are substantial opportunities for private-label brands to enter this arena during the slow economic recovery," stated Kat Fay, senior beauty analyst at Mintel. "The U.S. soap consumer is looking for bargains now more than ever as household budgets remain tight; therefore, private-label brands need to have a lower price point and deliver lather, fragrance and significant moisturizing ingredients."

Meanwhile, significantly more than half of Mintel’s respondents (60%) claimed that finding soap or body wash products on sale or the cheapest is important/very important to them, and 18% of soap-buying consumers said they look for the least expensive brand of soap or body wash.

While this segment is often targeted toward women, men are starting to make a substantial impact in the market. Men between the ages of 18 and 34 years reported the highest usage of body wash at 58%, compared with 50% of those ages 35 to 54 years and 42% of those who are ages 55 years and older.

"Men represent a key demographic for sales of body wash products, and marketers of these products should attempt to gain the attention of men to boost their sales," Fay added. "Having said that, a whopping 74% of women buy liquid body soap or wash compared to 50% of men — so women are still the key purchasers."

Scrubbers and massagers grew nearly 10% in 2010, and Mintel expects this segment to continue growing by 63% between 2010 and 2015.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?