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Schick and Skintimate encourage women to ‘Ready, Shave, Shine’

BY Gina Acosta

SHELTON, Conn. — Two of the biggest brands in personal care are getting some help from one of the most talked-about icons in pop culture today – emojis – to help women rethink how they care for their legs.

As part of the second year of the Rock Your Legs campaign, Schick and Skintimate created emojis – and even gave some of them legs – to represent the Schick Hydro Silk, Schick Intuition and Schick Quattro for Women Razors and Skintimate Shave Gel brands and personified them in a new music video (above) to celebrate the steps women take to rock their legs. 

"We couldn't think of a more exciting, or relevant, partner today than emojis," says Dan Kinton, group marketing director, Women's Systems and Skintimate, Edgewell Personal Care.  "Emoji use is continuing to increase every day, especially among millennial women. This insight gave us an opportunity to engage women in a fun and playful way in order to drive the importance of a healthy leg care routine."

The Schick and Skintimate original "Rock Your Legs" music video will make its debut in movie theaters across the country in May. This month, limited edition Rock Your Legs packaging will be available in stores nationwide in select variants for the following products:

  • Skintimate Shave Gel 
  • Schick Hydro Silk Razor 
  • Schick Intuition Razor 
  • Schick Quattro for Women Disposable Razor

Schick and Skintimate Rock Your Legs emoji displays will also appear in major grocery stores and drugstores through July 15. Shoppers who buy $10 or more worth of participating Schick and Skintimate women's shave products can submit a receipt online and get a free movie ticket.

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G.Lincoln says:
Apr-24-2016 10:11 am

I tried underarm threading and I am not satisfied with the result I'd rather use my reliable Schick razor. Threading is too painful for me.

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Fred’s names Walgreens vet to executive team

BY Marianne Wilson
MEMPHIS — Fred's has appointed Rick Hans as executive VP and CFO. He fills the position left open when Jerry A. Shore, Fred's former finance head, was promoted to CEO in October 2014.
 
Prior to joining Fred's, Hans enjoyed a 27-year career with Walgreens, where he most recently served as VP of investor relations and finance. Hans previously held the position of director of finance and assistant treasurer, where he promoted a sound capital structure that subsequently provided the basis for major strategic acquisitions.
 
At Walgreens, Hans also held roles as real estate manager and senior real estate manager, responsible for the development of more than 250 Walgreen drug stores. He joined Walgreens in 1987 as a financial analyst.
 
“Rick brings a broad background and deep understanding of our total business, which will allow us to better align shareholder value with the potential of our operations,” Shore said. “One of our key initiatives for almost two years now has been to improve the talent throughout our organization, using a balanced approach of hiring of new leadership with strong industry expertise together with developing and promoting existing team members. The addition of Rick to our team greatly advances the success we have achieved with our talent initiative."
 
Fred's and subsidiaries operate 659 discount general merchandise stores and three specialty pharmacy-only locations in 15 states in the southeastern United States. Included in the store count are 18 franchised locations. Also, there are 372 full-service pharmacy departments located within Fred's stores, including five franchised locations.
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