Schick and Skintimate encourage women to ‘Ready, Shave, Shine’
SHELTON, Conn. — Two of the biggest brands in personal care are getting some help from one of the most talked-about icons in pop culture today – emojis – to help women rethink how they care for their legs.
As part of the second year of the Rock Your Legs campaign, Schick and Skintimate created emojis – and even gave some of them legs – to represent the Schick Hydro Silk, Schick Intuition and Schick Quattro for Women Razors and Skintimate Shave Gel brands and personified them in a new music video (above) to celebrate the steps women take to rock their legs.
"We couldn't think of a more exciting, or relevant, partner today than emojis," says Dan Kinton, group marketing director, Women's Systems and Skintimate, Edgewell Personal Care. "Emoji use is continuing to increase every day, especially among millennial women. This insight gave us an opportunity to engage women in a fun and playful way in order to drive the importance of a healthy leg care routine."
The Schick and Skintimate original "Rock Your Legs" music video will make its debut in movie theaters across the country in May. This month, limited edition Rock Your Legs packaging will be available in stores nationwide in select variants for the following products:
- Skintimate Shave Gel
- Schick Hydro Silk Razor
- Schick Intuition Razor
- Schick Quattro for Women Disposable Razor
Schick and Skintimate Rock Your Legs emoji displays will also appear in major grocery stores and drugstores through July 15. Shoppers who buy $10 or more worth of participating Schick and Skintimate women's shave products can submit a receipt online and get a free movie ticket.
I tried underarm threading and I am not satisfied with the result I'd rather use my reliable Schick razor. Threading is too painful for me.
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