As seen on shelf at Walgreens, having a major pharma player like Bayer HealthCare field what essentially is a hangover-relief product adds credibility, not to mention a little more shelf presence, to similar products like Living Essentials’ Chaser Plus.
‘The Rock’ asks families to be Diabetes Aware in new PSA
NEW YORK The fact of the matter is the average person is inundated with more than 3,000 messages each day, and as a result has gotten pretty good at tuning most of those messages out. So breaking through that clutter with a Hollywood star that may make fans pause for even a second around an important healthcare message is an accomplishment in and of itself.
And if you look at the caliber of stars who have participated in breaking through that clutter with Novo Nordisk and the Entertainment Industry Foundation — Halle Berry, Dustin Hoffman and Kevin Kline — Dwayne "The Rock" Johnson is joining some pretty elite, attention-grabbing company.
And it doesn’t hurt that Novo Nordisk and the Entertainment Industry Foundation have chosen a popular family/action/adventure star to herald increased awareness around diabetes, either. Johnson’s most recent box office release — Walt Disney’s "Race to Witch Mountain" — already has grossed $106.4 million worldwide, which includes $67.2 million domestically. And the movie became available on DVD Aug. 4, which means Johnson will be top of mind among those movie buffs who recently made a trip to Blockbuster Video or checked their mailbox for their latest Netflix flick.
Cardinal Health announces expansion of training resource, succession planning
NEW YORK One of the modules included in Cardinal Health’s myPharmacyTrainer online training site is: “How to market vitamins and herbal supplements.”
That reinforces the value in supplementing overall. There are a lot of critics out there who like to take pot shots at the supplement industry for no other reason than it’s easy pickings, such as all of the professional baseball players who allege they didn’t know they were juicing on steroids because it may have been included in a supplement they were taking. And while that clouds use of sports nutritionals, mostly, those criticisms also are usually accompanied by an ill-informed opinion that supplements are wholly unregulated. So countering those inaccurate suggestions with a recommendation of use from a trusted healthcare professional helps mitigate that public-relations-style damage to the industry.
And it’s a customer service. Educating your customers around supplementing and basing any recommendations on sound science only can mean healthier customers in the long run. And isn’t that the real reason many pharmacists and pharmacy technicians stand behind the counter in the first place?
Along with being a customer service, it doesn’t hurt that any successful, health-boosting sell also helps improve the health of the pharmacy through greater profit margins as compared with the prescription-drug side of the business. It’s a “Did you know?” opportunity. For example, did you know that use of antibiotics actually kills the good bacteria with the bad? And that could mean enough change in your gut flora for even a few weeks after antibiotic use that it can inhibit the digestion and absorption of other nutrients that your body needs. Taking a probiotic a few hours after the antibiotic can help prevent that.
Or did you know that statin therapy is well-known to deplete coenzyme Q10, a nutrient that helps prevent congestive heart disease and saps a person’s energy?
Beyond nutrient depletions associated with many popular prescription-drug therapies, there are a host of other health benefits associated with supplementing.