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SC Johnson taps two agencies for integrated marketing support

BY Allison Cerra

RACINE, Wis. — Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

SC Johnson said that BBDO will support the company’s pest control and home storage divisions, while Ogilvy & Mather will support SC Johnson’s home fragrance and home cleaning divisions.

Prior to the announcement, advertising agency network Draftfcb served the global marketing needs of SC Johnson.

"We are excited to work with BBDO and Ogilvy & Mather," SC Johnson chairman and CEO Fisk Johnson said. "We employed a very rigorous process with very specific criteria, and both agencies fit best with our specific future needs and opportunities. It was a very difficult decision, and we truly value the many contributions the Draftfcb team has made to the success of our business over a long-standing partnership."

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Chocolate’s in the air for Hershey’s

BY Allison Cerra

HERSHEY, Pa. — Hershey has rolled out an aerated confection.

The company said that Hershey’s Air Delight chocolate offers fans the taste of its classic chocolate in a light and airy texture.

Hershey’s Air Delight chocolate is available in 1.44-oz. single-serve take-home bars and 9.4-oz. bags of Hershey’s Kisses chocolates. The chocolate line currently is available nationwide at mass, grocery, drug and convenience stores.

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Dreyer’s adds snack-size frozen delights to portfolio

BY Allison Cerra

NEW YORK — Dreyer’s, which is owned by Nestlé, has introduced snack-size frozen treats.

New Dreyer’s Slow Churned light ice cream now is available in snack-size cups, serving ice cream lovers half the fat and one-third less calories, the brand said. Additionally, the snack-size cups also will be available for its frozen yogurt blends line, which contains live and active cultures that may aid a healthy digestive system, Dreyer’s added.

Another ice-cold treat is Dreyer’s snack-size fruit bars, which tout 50 calories per serving and are available in a variety of flavors, including new pomegranate and acai blueberry. The 1.5-oz. snack-size bars contain real fruit and vitamin C.

Dreyer’s products are available in the frozen food section of grocery stores nationwide.

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