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SC Johnson campaign promises full disclosure

BY DSN STAFF

RACINE, Wis. — SC Johnson has announced the release of a new campaign designed to emphasize the company’s commitment to disclosing the ingredients in its products.

SC Johnson said its Honesty campaign will debut Nov. 25 during the Thanksgiving Day Parade on CBS and run during daytime and primetime national programs and on several cable networks, including but not limited to Discovery Health, Hallmark, Animal Planet, HGTV, National Geographic Wild and The Weather Channel. The spot also will run during primetime on NBC and ABC on programs like "The Biggest Loser," "Parenthood," "America’s Funniest Home Videos" and more, as well as during other holiday specials such as "Christmas at 30 Rock" and It’s a Wonderful Life, the company reported.

In addition, Honesty will be supported through a digital campaign on various online platforms including Yahoo!, CNN, People and MSN, according to the company.

"The truth is, companies often don’t have to tell you everything that’s in their products," said chairman and CEO Fisk Johnson, the fifth generation leader of SC Johnson. "But we’re a family company that believes in working hard to do what’s right for the families who buy our products — and one of the things that means is being transparent with what’s in our products."

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Jamie Caulfield named PepsiCo’s SVP investor relations

BY Allison Cerra

PURCHASE, N.Y. One of the largest food and beverage makers in the world appointed a 17-year company veteran to a new post.

PepsiCo announced that Jamie Caulfield would succeed Lynn Tyson as the company’s SVP investor relations. Caulfield, who has held various roles at the company, most recently served as PepsiCo’s VP mergers and acquisitions, in which he successfully completed a number of key strategic acquisitions and joint ventures.

“I am delighted to be able to name Jamie Caulfield to this vitally important role,” said Hugh Johnston, CFO.  “He is a very seasoned leader with a deep understanding of our global business. His breadth of experience across a wide range of financial disciplines –– both at headquarters and in our field operations –– will be extremely valuable as PepsiCo continues to grow and evolve.”

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Lifestyle Foods helps consumers grab and go without sacrificing health

BY Allison Cerra

YORK, Pa. Lifestyle Foods is helping consumers curb their daily calorie intake without sacrificing taste.

Lifestyle Foods’ chilled grab-and-go line of products pairs together soups, including chicken noodle, vegetarian vegetable and tomato basil varieties, with either Caesar or garden salads, accompanied by light Caesar, ranch or Italian dressings. Lifestyle Foods also offers an oatmeal kit, complemented by fresh apple, raisins and turbinado sugar.

 

"It was a joint effort in development amongst our team," said Lifestyle Foods founder and CEO Jason Bross. He added, "We wanted to come up with something simple [that] isn’t being done yet."

 

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