BEAUTY CARE

Say goodbye to stink with new Old Spice Odor Blocker body wash

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Old Spice brand has introduced new Odor Blocker body wash to detect, neutralize and protect guys from all kinds of body odors for 16 hours.

The Odor Blocker launch was kicked off with a series of new commercials, starring Terry Crews, which re-enforces the long-lasting power of the new body wash.

Odor Blocker combines a clean scent to keep guys smelling and feeling fresh throughout the day. The formula is designed with a proprietary, breakthrough technology to stop odor — before it starts — by targeting and neutralizing the source.

Old Spice Odor Blocker now is available with a suggested retail price of $3.99 for a 10-oz. bottle.

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Mac opens Times Square flagship

BY DSN STAFF

NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.

The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.

With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.

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Hello Kitty beauty collection to be sold at Target

BY Antoinette Alexander

NEW YORK Added Extras has announced the launch of the new Hello Kitty-branded beauty collection, exclusively at Target.

The 38-SKU line, available as of February, includes lip gloss, nail polish, cosmetic bags, press-on nails, hair care, and bath and body products. The prices range between $1.99 and $9.99.

Hello Kitty by Sanrio appeals not only to children but also women of all ages around the world, and the highly successful character has been a fashion icon for decades.

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