BEAUTY CARE

Say goodbye to stink with new Old Spice Odor Blocker body wash

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Old Spice brand has introduced new Odor Blocker body wash to detect, neutralize and protect guys from all kinds of body odors for 16 hours.

The Odor Blocker launch was kicked off with a series of new commercials, starring Terry Crews, which re-enforces the long-lasting power of the new body wash.

Odor Blocker combines a clean scent to keep guys smelling and feeling fresh throughout the day. The formula is designed with a proprietary, breakthrough technology to stop odor — before it starts — by targeting and neutralizing the source.

Old Spice Odor Blocker now is available with a suggested retail price of $3.99 for a 10-oz. bottle.

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Mac opens Times Square flagship

BY DSN STAFF

NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.

The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.

With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.

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P&G announces new partnerships for Future Friendly initiative

BY Allison Cerra

CINCINNATI Procter & Gamble’s Future Friendly program will partner up with National Geographic and Earth Day Network to enhance the conservation education platform.

P&G said its Future Friendly program — designed to empower consumers in making simple household changes that help save water and energy and reduce waste — will be supported through the two partnerships: Future Friendly’s collaboration with the National Geographic Society will provide interactive conservation tools for consumers, while the Earth Day Network partnership will promote awareness-raising activities.

Conservation education material developed specifically for Future Friendly by National Geographic and will be available online at FutureFriendly.com, in addition to the program’s Facebook fan page, P&G said. Similarly, Future Friendly will act as a co-presenting sponsor of the Earth Day 2010 40th Anniversary event with Earth Day Network in Washington, which will reinforce the important role all persons play in promoting the health of our planet. In addition to education-focused activities surrounding the anniversary, Future Friendly also is the exclusive sponsor of the Earth Day Network’s “Billion Acts of Green” iPhone and Facebook applications, P&G said. The “Billion Acts of Green” global grassroots campaign seeks to inspire conservation through an interactive Web site and other social media tools that enable people to make a pledge to improve their environmental impact and promote other environmentally-beneficial habits to friends and family via social media channels.

“One of the central components of the Future Friendly program is to collaborate with external partners and outside experts to develop innovative ways to reach consumers with our conservation message,” said Kirk Perry, P&G VP, North America. “We see the promotion of in-home conservation habits as an important sustainability effort and the program reflects our approach to enabling the mainstream consumer to reduce her use of natural resources.”

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