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Sara Lee unveils sustainability plan for coffee business

BY Allison Cerra

UTRECHT, Netherlands — Sara Lee announced that it would boost its coffee business with a five-year sustainable commodity initiative.

By 2015, the company said it will have more than 20% of its entire annual coffee volume certified sustainable.

"Sara Lee’s long-term goal is to use only certified coffee and tea in all products worldwide, and this new aggressive five-year plan is a very important step in accelerating our progress," said Frank van Oers, CEO of Sara Lee’s international beverage and bakery businesses. "By providing coffee growers visibility five years out and publicly committing to buy very large quantities of certified coffee, we can contribute to improve sustainability in the mainstream coffee market worldwide."

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With a quick mist, Prean turns toilet paper into moist wipes

BY Allison Cerra

NEW YORK — Bclean Enterprises’ Prean is hitting retail this winter.

Prean is a spray mist that transforms traditional toilet paper into a moist, cleansing wipe that won’t dry out. The dye-free, alcohol-free and dermatologist-tested formulation is enhanced with natural ingredients, including vitamin E, jojoba, wheat germ, sweet almond and tea tree oil.

Prean comes in a convenient and discreet 0.34-fl.-oz. size and will be available in Duane Reade stores in late January.

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Reese’s Minis named official candy of CES

BY Allison Cerra

LAS VEGAS — Boasted as the "next big little thing," Reese’s is shrinking the size of its iconic peanut butter cups.

Making an unexpected debut at the Consumer Electronics Show in Las Vegas, Reese’s Minis are the size of a dime but retain the delicious blend of chocolate and peanut butter.

“Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket,” said Anna Lingeris, spokeswoman for the Reese’s brand. “So who says that the next, big mini innovation can’t come from a candy company? Reese’s Minis reflect the best in creative product innovation and on-the-go interfacing with user taste buds.”

Reese’s Minis are available at mass, grocery, drug and convenience stores nationwide in 8-oz. resealable, stand-up pouches for $3.39 and in king-size 2.5-oz. packs for $1.39.

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