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Sara Lee rolls out mini bagels

BY Allison Cerra

DOWNERS GROVE, Ill. Sara Lee is rolling out a new “holesome” snack.

Sara Lee’s new whole grain mini bagels join its Soft & Smooth line of products. The company will introduce four 100-calorie varieties available in 100% whole wheat; made with whole grain blueberry; made with whole Grain cinnamon; and made with whole grain plain. The new mini bagels provide families with a simple and portable snack that has the whole grain nutrition, mild taste and soft texture inherent in Sara Lee Soft & Smooth products.

“It’s important for to us understand the ongoing challenges moms face when looking for great-tasting and more nutritious options to include in their kids’ meals,” said Tim Zimmer, VP Sara Lee North American Fresh Bakery. “With the success we’ve seen from the Soft & Smooth line, we wanted to bring the winning combination of great taste and whole grain nutrition to other products and give moms even more options – whether it’s for the lunchbox or for snack time.”

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Nestle Toll House relaunches with ‘new batch’ label

BY Allison Cerra

SOLON, Ohio After almost two months of being out of the U.S. marketplace, Nestle USA is pleased to announce that Nestle Toll House refrigerated cookie dough is returning to stores this week.

To make it easy for both retail partners and consumers to identify the new batch of cookie dough, a blue “new batch” label will appear on all new production cookie dough items. Nestle Toll House shipping cases also are marked in blue (rather than the previous black) to denote new production and will contain the statement: “Do not consume raw cookie dough.” The adoption of this distinct labeling is the result of helpful discussions between Food & Drug Administration officials and Nestle, following reports of E.coli O157:H7 illnesses that appeared to be related to the consumption of raw cookie dough.

 

Following the voluntary recall of all Nestle Toll House refrigerated cookie dough products in June and throughout the investigation, Nestle worked in full cooperation with the FDA to test their facility, production equipment, processes, ingredients and finished product to ensure that Nestle Toll House cookies meet the high standards consumers have come to expect.

“We’re proud to place Nestle Toll House refrigerated cookie dough back on store shelves,” said Paul Bakus, general manager, Nestle USA Baking Group. “While the FDA inspection at our Danville, Va., facility has concluded, Nestle’s commitment to food safety continues, as does our intensive testing. We test ingredients as they arrive and our cookie dough as it’s made. We hope families around the country will continue to enjoy our cookies.”

Consumers who purchased the recalled products should not consume them. Instead, Nestle asked that consumers return these products to their local grocer for a full refund. Nestle has also strongly advised consumers that cookie dough should not be consumed raw as their product labels caution.

Consumers with questions are invited to contact Nestle Consumer Services at 1-800-559-5025 or to visit our web site at www.verybestbaking.com.

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Kimberly-Clark gets soft with new Cottonelle wipes

BY Allison Cerra

DALLAS Believing sensitive skin care has no boundaries, Kimberly-Clark Corp. is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots.

“Sensitive skin is a big concern for many consumers. Some 67% of women claim to have sensitive skin, and 40% of adult consumers report ‘minor skin irritation down there’,” said Courtney De Salvatore, brand manager. “Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users’ daily personal care routine.”

Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding, silkier, softer bath tissue that is even more comfortable to use than the prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new to the market and are dermatologist tested. The product is alcohol free, enriched with Aloe & E, gentle enough for everyday use, and breaks up after flushing.

To help educate consumers about sensitive skin care – in a gentle, cheeky way – the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com. The informational Web site, hosted by the iconic Cottonelle puppy, helps visitors discover their individual sensitive skin types – and how to care for them – through interactive labs, tips and activities.

Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes are available in retail outlets across North America.

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