CENTER STORE

Sara Lee could become the top seller of fresh bread in the nation

BY Jenna Duncan

ST. LOUIS Sara Lee Corp. could soon acquire Interstate Bakeries, the maker of Hostess cupcakes, Twinkies and Wonder Bread, Brenda Barnes, Sara Lee’s chief executive officer, said last month. The acquisition could be a major boost for Sara Lee’s lagging spot in the fresh bread market.

Sara Lee has also considered acquiring Folger’s Coffee and Oscar Mayer meats. However, Barnes said that Interstate would be the best fit for Sara Lee’s product line.

“Sara Lee needs to fill in its hole in the Northeast to be a credible national player,” Alexia Howard, an analyst with Sanford C. Bernstein Research in New York, said in an interview.

Barnes said in order for Sara Lee to consider any acquisition, the company would have to fit into its United States bread and meat businesses, U.S. body care lines, or overseas coffee and household products lines.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Hershey launches Bliss chocolates with parties

BY Jenna Duncan

HERSHEY, Pa. The Hershey Co. has announced that it will hold 10,000 parties as part of its launch of Hershey’s Bliss Chocolate candies in late April.

Launch parties have been planned across the U.S. for the weekend of April 25 to 27 to introduce Hershey’s Bliss Chocolate, a bite-sized confection in three varieties—dark chocolate, milk chocolate and milk chocolate meltaway.

Hershey is targeting female consumers with a campaign inviting them to plan and host a Bliss chocolate party and directing them to register at the Web site www.houseparty.com/hersheysbliss.

The 9.6-ounce packages of Hershey’s Bliss Chocolate candies are currently available at U.S. grocery, mass and drug stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

TrimWater purported to help those watching their weight

BY Jenna Duncan

NEW YORK A study released by the New York City Department of Health stated that between years 2002 and 2004, the obesity rate in New York City went up 17 percent. New York City health commissioner Thomas Frieden has said that to avoid health issues stemming from obesity, New Yorkers should consume fewer calories.

To address the issue, Lifestyle Beverages, the makers of TrimWater diet drink, are touting their H2O alternative as beneficial to health because it contains low amounts of calories and sugar.

Eight flavors of TrimWater are on the market, including black cherry-blackberry, blueberry-pear, lemon-citrus, passionfruit-berry, peach-mango, pink grapefruit-honey, pomegranate-cranberry and raspberry-vanilla. The health drinks also reportedly contain no artificial colors, artificial flavors, aspartame, carbonation or preservatives.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?