Sara Lee changes product labeling on baked goods, adds nutrition info
DOWNERS GROVE, Ill. Sara Lee on Wednesday announced that it will add nutrition information to its packages of bagels, bread, buns and other baked items. The Nutritional Spotlight labels will be added to product packages this month, starting with the Sara Lee Soft & Smooth bread brand.
“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” Sara Lee VP Tim Zimmer said in reports. “The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”
The revised labeling comes as part of an effort by Sara Lee to help families make wise nutrition selections when shopping for baked goods, reports said.
Nestle launches Boost nutritional drinks for kids
MINNETONKA, Minn. Nestle announced Thursday its launch of Kid Essentials Nutritionally Complete Drink, a nutrition drink for children ages 1 through 13 which contains probiotics and 25 essential vitamins and minerals.
Each serving of Boost Kid Essentials also contains seven grams of protein, antioxidants and 244 calories. The drinks come in three flavors: chocolate, strawberry and vanilla.
“We are offering parents, for the first time, one complete drink for children that helps supports a healthy immune system and fills in the nutritional gaps they may be worried about,” Barbara McCartney, VP of retail marketing at Nestle HealthCare Nutrition said in a statement. “The patented straw, which contains probiotics, is a kid-friendly way parents can bolster their children’s natural defenses and help support their healthy growth and development.”
Boost Kid Essentials Drinks are also lactose- and gluten-free and do not contain high-fructose corn syrup. The drinks are available at retail stores across the United States.
Tropicana touts value, quality of juice drinks
BRADENTON, Fla. Tropicana, the juice maker, working with New York City’s Arnell Group (an arm of the Omnicom Group) is set to launch a $35 million multilevel campaign aimed at keeping interest in the fresh juice market stimulated during the down economy.
Spokespersons from Tropicana told the media Thursday that the brand is looking to rejuvenate interests in the fresh juice market. Compared to other bottled and canned “juice drinks” which are made from concentrate or contain only a small percent of juice, Tropicana is the real deal—Tropicana orange juices contain 100 percent fresh-squeezed juice, according to the company.
To emphasize the quality and freshness, Tropicana is using a new catchphrase: “Squeeze it’s natural,” which helps describe its process of juicing, the company said.
The company will also present a new Tropicana juice symbol. Instead of the familiar drinking straw stuck directly into an orange, the new Tropicana symbol features a tall glass of Tropicana juice and a twist-cap on the product’s large containers that is shaped like half of an orange.
According to reports, the investment in Tropicana is part of a plan by PepsiCo to pump about $1 billion of advertising monies into its brands such as Diet Pepsi, Gatorade, Mountain Dew, Pepsi and Quaker to support working with new agencies on campaigns, logos, packaging and product varieties.