Sara Lee changes product labeling on baked goods, adds nutrition info
DOWNERS GROVE, Ill. Sara Lee on Wednesday announced that it will add nutrition information to its packages of bagels, bread, buns and other baked items. The Nutritional Spotlight labels will be added to product packages this month, starting with the Sara Lee Soft & Smooth bread brand.
“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” Sara Lee VP Tim Zimmer said in reports. “The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”
The revised labeling comes as part of an effort by Sara Lee to help families make wise nutrition selections when shopping for baked goods, reports said.
Dole sells nutritional products with ‘superfood’ label
WESTLAKE VILLAGE, Calif. Dole, the world’s largest fresh produce provider, is taking advantage of the term “superfood,” which was made popular through books a few years ago as a word to describe those food products that offer a high amount of nutritional value.
Dole has its own Web site — dolesuperfoods.com — dedicated to nutritional foods and sorts these products into such health categories as heart, bones, eyes and antioxidants.
“For each category a qualifying fruit or vegetable must contain a minimum level of certain nutrients which have been grouped together because they have the same health benefit,” said Nick Gillitt, a scientist with Dole’s Nutrition Institute.
Dole is also using the logo “Superfood for your Heart” for many of their products and marking superfoods as such. Bananas and other unpackaged items don superfood stickers, while pineapples sport “Superfood for your Joints” hand tags.
Dole isn’t the first company to use the term “superfood” as a marketing tool; NewStar Fresh Foods in October marked its Super Spinach a superfood, and retail newsletters distributed by Safeway and Albertsons have been selling their products through this marketing strategy for a while. Keystone Fruit Marketing Inc. wants to mark its sweet onions as a superfood and is currently busy working on scientific research to determine whether or not sweet onions make the cut.
Tropicana touts value, quality of juice drinks
BRADENTON, Fla. Tropicana, the juice maker, working with New York City’s Arnell Group (an arm of the Omnicom Group) is set to launch a $35 million multilevel campaign aimed at keeping interest in the fresh juice market stimulated during the down economy.
Spokespersons from Tropicana told the media Thursday that the brand is looking to rejuvenate interests in the fresh juice market. Compared to other bottled and canned “juice drinks” which are made from concentrate or contain only a small percent of juice, Tropicana is the real deal—Tropicana orange juices contain 100 percent fresh-squeezed juice, according to the company.
To emphasize the quality and freshness, Tropicana is using a new catchphrase: “Squeeze it’s natural,” which helps describe its process of juicing, the company said.
The company will also present a new Tropicana juice symbol. Instead of the familiar drinking straw stuck directly into an orange, the new Tropicana symbol features a tall glass of Tropicana juice and a twist-cap on the product’s large containers that is shaped like half of an orange.
According to reports, the investment in Tropicana is part of a plan by PepsiCo to pump about $1 billion of advertising monies into its brands such as Diet Pepsi, Gatorade, Mountain Dew, Pepsi and Quaker to support working with new agencies on campaigns, logos, packaging and product varieties.