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Sara Lee acquires Tea Forté

BY Allison Cerra

UTRECHT, Netherlands — Sara Lee has acquired an ultra-premium tea business based in Massachusetts.

The company said it acquired Tea Forté, a company founded in 2003 by former Museum of Modern Art designer Peter Hewitt, for an undisclosed sum. The acquisition, Sara Lee said, strategically fits the company’s strategy to spin off its CoffeeTeaCo business. CoffeeTeaCo will retain the current management team of Tea Forté to run the business independently before integrating it into its international coffee and tea operations, Sara Lee noted.

"Acquiring Tea Forté fits perfectly into our strategy to spin off ‘CoffeeTeaCo’ as a pure-play coffee and tea company poised for strong growth," said Jan Bennink, executive chairman of the board at Sara Lee.

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Dulce de Leche Cheerios debuts on store shelves

BY Allison Cerra

MINNEAPOLIS — Cheerios is sweetening up the cereal aisle with its latest flavor.

New Dulce de Leche Cheerios combines the nutrition of Cheerios and a caramel flavor, parent company General Mills said.

“We are really excited about our new flavor as it combines a hint of the delicious caramel flavor rooted in Latin American culture to the already great-tasting, wholesome Cheerios we all know and love,” said Jim Wilson for General Mills. “And the best part of our new breakfast treat is that Dulce de Leche Cheerios provides a healthy start to your day like any of our other Cheerios varieties.”

Dulce de Leche Cheerios cereal is now available in grocers’ cereal aisles nationwide for a suggested retail price of $3.99.

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Mojo Ventures gets name change

BY Allison Cerra

NEW YORK — Mojo Ventures has changed its name to better reflect its position as a producer and distributor of natural and organic beverages.

The company said its name change to Mojo Organics is effective immediately, adding that all future business activity will be undertaken with the new name.

"Our new company name reflects Mojo’s position in the organic beverage industry and our dedication to meeting the growing demand for natural and organic products in the consumer marketplace," Mojo Organics Glenn Simpson CEO. "Mojo will continue to focus on the development of our dispensing cap technology and Pinch low-calorie, natural and organic sweetener, as well as other marketing and branding opportunities."

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