BEAUTY CARE

Sanh named personal care product manager for Wahl Clipper Corp.

BY Antoinette Alexander

STERLING, Ill. Wahl Clipper Corp. has hired Cathy Sanh as the new product manager for the company’s personal care line. In her new role, Sanh will collaborate with the product development and sales departments to help direct the marketing strategy for Wahl’s line of personal care products.

Prior to joining the Wahl Clipper, Sanh served as the vice president of sales and marketing at Balyun Corp., where she managed account development and marketing for massagers distributed to the U.S. market. Sanh also spent four years working with Amcor Limited, an Israeli company that exports electrical home appliances throughout the United States and Asia.

“The addition of Cathy Sanh to our team will undoubtedly have a positive impact on Wahl’s marketing capabilities,” stated Bruce Kramer, vice president of sales and marketing. “With her impressive career achievements and industry experience, we are confident that she will be instrumental in helping Wahl to bring innovative personal care products to the marketplace,” continues Kramer.

Sanh resides in Hong Kong and will continue to be based there in her new role for Wahl.

Now in its 88th year, Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Canada, China, England, Germany, Holland, Hungary, Japan, Spain and the United States. Wahl products are available in 150 countries around the world.

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BEAUTY CARE

Flowery Beauty introduces 7-inch file catty

BY Antoinette Alexander

DANBURY, Conn. Flowery Beauty Products, a nail care supplier, is now offering its File Catty in a 7-inch size.

The File Catty is a nail file compact that keeps the enclosed nail file clean and protects everything in a purse like sunglasses and cell phones, and freshly manicured nails, from being scratched by the file. The File Catty is now available in both a purse size, 5-inch length, and the new larger, 7-inch style.

Both sizes can be ordered in 18-piece counter units for easy merchandising. They feature six different color File Catty compacts with three of each color per display. Each compact includes a coordinating design nail file. Replenishable fixtures and open stock can also be ordered.

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P&G introduces new Crest Whitestrips variety

BY Antoinette Alexander

CINCINNATI Procter & Gamble is taking its Crest Whitestrips to a new level in 2008 with the launch of Crest Whitestrips Daily Whitening Plus Tarter Protection.

The new strips, set to launch in March, provide three benefits, according to P&G: protect against tartar build-up, whiten and protect from everyday stain build-up and provide a gentle routine for teeth sensitive to whitening.

How it works: Each kit contains thin, flexible strips coated with a gel formula. The strips are designed to conform to the shape of the teeth and with five minutes a day, every day they promise to protect against daily tartar build-up, remove stains and whiten smiles, plus the routine is gentle enough for teeth sensitive to whitening.

The suggested retail price is $39.99. Each kit contains a 38-day daily dose.

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