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San Francisco Walgreens debuts LGBT neighborhood-specific Hallmark dept.

BY Lesley Thulin

SAN FRANCISCO — A Walgreens store in San Francisco's Castro neighborhood is co-hosting its reopening with Hallmark on Tuesday, unveiling an updated Hallmark department tailored to the neighborhood’s LGBT population. Cards, gifts and visual merchandising will reflect the 95% LGBT demographic of the neighborhood. 

“Hallmark is the industry leader in creating solutions for specific consumer-connecting needs, in this case, LGBT relationships,” a Hallmark spokesperson said. “Everything … is tailored to the local consumer.”

Products will include more than 50 cards that contain more gender-neutral language and a collection of 12 StudioINK cards titled “Out and About,” as well as cards designed for same-sex marriages, baby showers for two mothers or two fathers and transgender coming out.

New signage features gay and lesbian couples, rainbow colors, and a removal of gender-specific language, such as “For Him” or “For Her.”

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CVS Health honored for colleague-focused health-and-wellness initiatives

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Health was honored on Wednesday by the National Business Group on Health, a non-profit association of large U.S. employers, for its ongoing commitment and dedication to promoting a healthy work environment and encouraging employees and their families to maintain healthy lifestyles.

CVS Health was among 64 U.S. employers that received the Best Employers for Healthy Lifestyles award.

“At CVS Health, we believe that wellness is as important for our colleagues as it is for our patients and customers,” CVS Health’s EVP and Chief Human Resources Officer Lisa Bisaccia said.

CVS Health's WellRewards program helps colleagues improve their well-being with an array of programs including preventive screenings, flu shots, smoking cessation, weight management, health coaching, health management for chronic and rare conditions, EAP life services, and maternity management. In addition to tobacco-free corporate campuses, CVS Health offers team-based walking programs and healthy dining options in campus cafeterias, which make it easier for colleagues to make healthy choices. As a further demonstration of its commitment to health, CVS Health stopped the sale of cigarettes and tobacco products in its retail stores.

“We congratulate CVS Health for being among an elite group of companies that are making a difference every day in improving the health and overall well-being of their employees and families," Brian Marcotte, president and CEO of the National Business Group on Health, said. "CVS Health and its leadership team are to be commended for their commitment to promoting healthy work environments and for their innovation in developing outstanding programs for employees that encourage good health and well-being.”

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Rite Aid giving 100 shoppers Plenti of reasons to visit latest remodel

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid will be giving 100 Plenti cardholders in Flushing, N.Y. an evening of music at Manhattan's Hammerstein Ballroom. The first 100 shoppers hitting this weekend’s opening of the latest remodeled Rite Aid and spending at least $50 using their Plenti card between noon and 4 p.m. will be given two tickets to the July 19 PlentiTogether LIVE concert featuring Pitbull, Keith Urban and Nick Jonas.
 
The special concert event is being hosted by Plenti, the first U.S.-based loyalty coalition, of which Rite Aid is a founding partner. Announced earlier this year, Plenti is the first multi-brand rewards program in the U.S. that lets members earn points at one retailer and spend them at another through a single card. The program, operated by American Express, brings together thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu.
 
In addition to a chance to earn concert tickets, the celebration will include free health screenings, product samples and activities. Additional free item giveaways will also be provided to customers during the event while supplies last.
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