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Sam’s Club gives birth to private-label baby care brand

BY DSN STAFF

BENTONVILLE, Ark. — One week after Sam’s Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

As previously reported, the Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

"We know baby care products like diapers, wipes and formula can be a sizable expense for parents and families," Sam’s Club health-and-wellness SVP Jill Turner-Mitchael said. "With the introduction of the Simply Right Baby Care line, Sam’s Club provides high quality products you and your baby can trust at an extraordinary value."

To educate consumers on its new baby care line, Sam’s Club is hosting a Twitter chat on Sept. 28. Those interested in learning more about the line can join the discussion using the hashtag #SimpleSavings. In addition, three #SimpleSavings tweeters will be randomly selected to win a 1-3-5 Simply Right Baby Care product pack, including:

  • 67.6-oz. bottle of Simply Right hand sanitizer;

  • 3 boxes of Simply Right wipes (2,430-count total);

  • 5 boxes of Simply Right diapers (1,000-count total in sizes 3, 4 or 5); and

  • A 1-year Sam’s Club membership (current members would win a 1-year Plus upgrade).

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Margaret Holmes Peanut Patch debuts BBQ flavor

BY Allison Cerra

EFFINGHAM, S.C. — A line of canned boiled peanuts has added a new product to its lineup.

Margaret Holmes Peanut Patch said its barbecue-flavored boiled peanuts are available in a 27-oz. can and join the brand’s lineup of original and cajun flavors.

"We are excited to unveil our new BBQ flavored boiled peanuts," said Woody Swink, director of regional sales for Peanut Patch. "Our special marinade of a secret recipe barbeque sauce gives these peanuts a rich and robust flavor. We think everyone will enjoy them while tailgating, grilling out, or simply as an afternoon snack."

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Genius by Glutino enters U.S., Canada markets

BY Allison Cerra

LAWRENCE, Mass. — Glutino has teamed up with U.K.-based brand Genius Gluten-Free to bring a popular gluten-free bread to the United States and Canada.

Genius by Glutino provides a wholesome gluten-free bread option to those that are on a gluten-free diet and. The bread is available in white and multigrain sandwich bread varieties and does not contain artificial colors, flavors or preservatives.

Both varieties of Genius by Glutino will be available in freezer aisles nationwide at a suggested retail price of $5.49.

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