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Sam’s Club emphasizes private-label offerings

BY Allison Cerra

BENTONVILLE, Ark. — Sam’s Club officially has launched three private-label brands that first were announced at the company’s annual stakeholders meeting in May.

Simply Right, Artisan Fresh and Daily Chef proprietary brands replace Sam’s Club Member’s Mark private-label brand in selective categories, the company said. The three brands cater to members’ needs in health and wellness (i.e., baby care products, vitamins, supplements and pharmacy over-the-counter products, health and beauty aids and pet care products), fresh, flavorful meal solutions and everyday cooking, respectively. As part of the launch, Sam’s Club will showcase the brands in stores, as well as on Facebook and Twitter.

Sam’s Club proprietary brands portfolio also includes Bakers & Chefs, in addition to spirit brands Calle Azul and Rue 33. The Member’s Mark brand will remain in everyday need categories, such as laundry care, paper products, trash bags and cleaning products, Sam’s Club noted.

"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," Sam’s Club VP proprietary brands Maurice Markey said. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands — whether national brands or exclusive proprietary brands — because our members trust Sam’s Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam’s Club and provide feedback at SamsClub.com."

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Fresh & Easy opens two stores in Long Beach, Calif.

BY Allison Cerra

LONG BEACH, Calif. — Fresh & Easy has doubled the number of stores in the Long Beach, Calif., market with the opening of two new locations.

The stores, which opened Wednesday, are located at the intersections of Long Beach Blvd. and 5th St., and Atlantic Ave. and 33rd Ave.

“We’re excited to continue opening stores and hiring in the Long Beach area,” Fresh & Easy CEO Tim Mason said. “We hope to build on the great relationship we’ve had with the community for the past several years by continuing to be good neighbors and bringing new, good jobs and providing wholesome, affordable food for the city.”

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Missoni crashes Target.com

BY DSN STAFF

MINNEAPOLIS — Target’s just-released Missoni collection resonated so well with consumers that the demand for the line lead to the crashing of Target’s website on Tuesday. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

Target posted a note on its website: "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can!"

Understanding the likely frustration of thousands of shoppers looking to get their hands on some Missoni gear, the chain also apologized via Twitter: "Apologies to #Target shoppers mad for #MissoniforTarget — we’re working on getting Target.com back up!"

Target previewed the new collection last week with a pop-up store in midtown Manhattan during Fashion’s Night Out event. The retailer had to shut down the store a day ahead of schedule when it ran out of inventory.

Citigroup retail analyst Deb Weinswig endured a two-and-a-half-hour wait in line for an opportunity to preview the line.

“The wait was worth it, as Missoni for Target represents Target’s largest designer partnership to date,” Weinswig said. “We expect the Missoni collection to surpass the Liberty of London line from Spring 2010, as Missoni for Target includes more than 400 items spanning multiple product categories including apparel for women, men, and kids, accessories, shoes, baby, beauty and home.”

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