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Sam Adams Boston Lager to be available in cans for convenience, outdoor events

BY DSN STAFF

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

Over the past two years, the company thoroughly researched the can’s design, putting it through considerable ergonomic and sensory testing in order to develop a new kind of can that tastes more similar to drinking from a glass. Sam Adams worked with can manufacturer Ball Corp. to understand can design, technology and hot o package premium beer in cans; then they teamed up with a design team at IDEO, a recognized global design firm; and finally, they consulted with GEI Consultants’ Roy Desrochers, a beer flavor expert for the Master Brewer’s Association of the Americas.

While Sam Adams said in a press release that the difference between its Sam Can and a standard can is modest, it believes the new design offers enhanced flavors and a more comfortable drinking experience. The new product can be taken where glass bottles sometimes can’t, such as the beach, sporting events or the golf course.

"I worked with Jim and the other brewers at Sam Adams on an ergonomic and flavor study to understand the benefits of the new can," Desrochers said. "The flared lip and wider top of the new Sam Can work in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass. Although subtle, this can delivers a more pronounced, more balanced flavor experience — something that was very important to the brewers. The extended lip of the can also creates a smoother, more comfortable overall drinking experience."

Sam Adams Boston Lager will be available Sam Cans in 12-packs this summer for a suggested retail price of $14.99 to $17.99.

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Special K Popcorn Chips, celebrity nutrition expert offer snack tips to stay #RedCarpetReady

BY DSN STAFF

BATTLE CREEK, Mich. — Kellogg’s Special K brand has partnered with celebrity nutrition expert Lisa DeFazio to offer consumers tips for guilt-free snacking with snacks like Special K Popcorn Chips. At only 120 calories for 28 chips, Special K Popcorn Chips are a low-calorie option for both celebrities and the everyday consumer, who can enjoy them without the guilt while watching the year’s biggest celebrity awards show.

"Celebrities are human — they have cravings just like the rest of us," DeFazio said. "Rather than deprive yourself, the key is to choose guilt-free snacks throughout the day — like Special K Popcorn Chips, which satisfy sweet and savory cravings and provide a tasty baked crunch.

Special K invites consumers to chat with DeFazio about how they can prepare for #RedCarpetReady moments. She’ll be sharing these tips through a Twitter chat hosted through the @SpecialKUS handle on Feb. 21 from 7 p.m. until 8 p.m. EST.

Just some of her insider tips include:

  • Create an award-winning combo. Include carbohydrates, protein and healthy fat for a satisfying, full feeling. Pair your guacamole or hummus with veggies like carrots or red peppers and baked chips like Special K Popcorn Chips;

  • Stay well-hydrated. Your liquid calories are just as important as your food calories — at zero calories, water is a great solution. Fill a pitcher with ice water and lemon slices for a fresh, hydrating option; and

  • Get your timing right. The parties may extend all night long, but your snacking has a time limit. Avoid evening snacks close to bedtime; allow two hours between snacking and sleep to give your digestive system a break overnight.

Special K Popcorn Chips are available in the cracker aisles of grocery, mass and convenience stores nationwide. For more info on how to stay #RedCarpetReady, visit Facebook.com/SpecialKUS or SpecialK.com.


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Honey Maid launches new snack, creative initiative for children

BY Jason Owen

EAST HANOVER, N.J. — Today, Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things. The launch of the Made Co. initiative coincides with a series of TV commercials for the brand’s newest snack, Honey Maid Grahamfuls filled crackers.

The Made Co. initiative partners the Honey Made brand with a rotating roster of project experts from a variety of industries, including clothing designers, game and toy makers, and book publishers, among others. These experts will post project briefs on the HoneyMaid.com/MadeCo site, calling for kids to submit their best and brightest ideas for consideration. Along with Honey Maid, the industry experts will review submissions and select one winning idea per project brief to be professionally created, with the help of the winning applicant.

"As a trusted name for more than 85 years, Honey Maid is a wholesome snack brand that has always fueled kids’ creativity through everything from making graham cracker houses to making S’mores," said Gary Osifchin, senior marketing director of Mondelez International, parent company of the Honey Maid brand. "However, lately we have noticed an emerging cultural trend of kids being less interested in making content than consuming it. Made Co. was created as a direct response to that trend, and we are excited to re-instill a sense of creation and exploration for kids today through this new initiative."

The Made Co. launch projects include: 

  • A book produced by HarperCollins Publishers — Kids will be asked to submit ideas inspired by the funniest or most memorable day they’ve ever had. One winner and his/her parent will travel to New York City to participate in a day-long writer’s workshop with "My Weird School" book series author Dan Gutman at HarperCollins headquarters. The winner will work with Gutman to turn his/her idea into a real book, of which 10 copies will be produced by HarperCollins.

  • A Phineas and Ferb Best Day Ever animated drawing workshop by Disney — Kids will be asked to submit story ideas chronicling their Best Day Ever using the "Phineas and Ferb Comic Creator" on the Made Co. website. One grand-prize winner will be selected to win a digital art tablet and a trip with his/her parent to Los Angeles for a one-on-one drawing workshop with a "Phineas and Ferb" animator to learn how drawings are brought to life through animation. Nine first-prize winners will win a digital art tablet to fuel their creativity at home.

  • Create the Next Miniclip Hero — Kids will be asked to submit ideas for a heroic character that will be designed and incorporated into an upcoming game on Miniclip.com. The winner will learn how Miniclip turns his/her character idea into the star of a Miniclip game, along with a prize pack, including a mobile device filled with Miniclip games and a private video game launch party to celebrate the completed game with his/her friends and family.

The national advertising campaign, in keeping with the ethos of the initiative to encourage kids to create, will feature real kids rather than child actors bringing their ideas to life with the help of the Honey Maid team. One TV spot made using stop-motion animation was concepted and developed by an 11-year-old filmmaker, and another spot features a 14-year-old fashion designer who created a dress line inspired by Honey Maid Grahamfuls flavors. Both spots highlight the fact that with the right support, kids can make almost anything.

In addition to Honey Maid Grahamfuls, the brand has recently expanded its range to include Honey Maid Angry Birds Honey Grahams and Honey Maid Lil’ Squares. For more information about Made Co. and for complete details and rules, visit HoneyMaid.com/MadeCo.

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