HEALTH

Salonpas features presidential parody in new online ad campaign

BY Michael Johnsen

HONOLULU — Hisamitsu America earlier this week announced the release of two videos featuring an Obama look-alike applying Salonpas to ease the aches and pains of a “presidential magnitude.”

Hisamitsu noted it may be the first pharma company to use a parody of President Obama in its advertising, a controversial factor that should help generate a buzz around the videos.

The first two videos of the “Fauxbama” series are available at YouTube.com/MrSalonpas. The other two videos will be available in the coming weeks.

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Troy Healthcare buys Stopain, announces line extension

BY Michael Johnsen

HAZELTON, Pa. — Troy Healthcare on Wednesday announced its purchase of the Stopain brand from DRJ Group and also stated that a new Stopain gel line extension will be shipping to stores in early 2011.

“With eight years of manufacturing knowledge and experience with Stopain products, Troy Healthcare will utilize its proven expertise in research and development to take the Stopain product line to the next level,” stated Bob Miller, Troy Healthcare spokesman. “The release of Stopain gel substantiates the company’s pledge to develop scientifically advanced products for healthy living.”

The new Stopain pain-relieving gel contains 38% more of the active ingredient menthol than any other product in the cooling gel category, the company stated. Suggested retail price for a 2.5-oz. tube is $5.99.

Troy Manufacturing, the owner of Troy Healthcare and a manufacturer of topical analgesic products, has produced the Stopain brand of products since 2002.

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NPA christens Vegas convention with new name

BY Michael Johnsen

WASHINGTON — The Natural Products Association and New Hope Natural Media, which produces the NPA’s official trade show and conference, announced a new name for the organization’s upcoming annual event — Natural Products Association MarketPlace.

The annual exhibit conference will be held at the Las Vegas Convention Center June 23 through June 25.

“This change serves to realign the show with the goals and ideals of the association to better serve those who make and sell natural products,” stated Fredrik Linder, president of New Hope Natural Media.

The Natural Products Association represents more than 1,900 retailers, manufacturers and suppliers of natural products.

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